Easter Week 2014: Necco’s New Sweethearts Pop Eggs in Color-Your-Own Boxes!

CC_Necco Pop Eggs TITLE PLATE

Easter may be a few days behind us but in all the flurry (and fluffy) of the week leading up to the holiday, I somehow forgot to cover one of my favorite new candy releases of the season.  So I’d like to stop the presses and issue this late edition Easter Week post.  Make the jump to check out a groovy new Easter take on Necco’s classic Sweethearts conversation hearts – Pop Eggs!

Back in February, I discussed how much I liked Necco’s new Color-Your-Own Sweethearts conversation hearts packaging.   Well, Necco has notched up the creativity even higher for Easter by taking the color-your-own concept and pairing it up with a great set of soda-inspired flavors.  Pop Eggs are egg-shaped conversation heart type candies in the following soda pop flavors:  root beer, lemon-lime, cola, orange, cherry vanilla and grape.

Here’s a look at Necco’s Pop Eggs:

Necco Sweethearts Pop Eggs color-your-own side-by-side shot - March 2014

Necco Sweethearts Pop Eggs Color-Your-Own box side-by-side with Valentine’s box- March 2014

Necco - Sweethearts Pop Eggs - 1oz Easter candy box - March 2014

Necco – Sweethearts Pop Eggs – 1oz Easter candy box – March 2014

Necco Sweethearts Pop Eggs color-your-own - shot of the candy pieces - March 2014

Necco Sweethearts Pop Eggs color-your-own – shot of the candy pieces – March 2014

They look great, don’t they? I think it’s wonderful to see Necco’s color-your-own packaging concept expanded to other holiday seasonal releases.

It’s neat to see soda pop flavors making a comeback into confection these days.  In the last year or so, we’ve seen Hubba Bubba introduce Dr. Pepper, Orange Crush, A&W Root Beer and Hawaiian Punch flavor bubble gum – all inspired by branded beverages.  Heck, I’ve even got beverage-flavor licorice twists that I picked up recently and that I’ll be covering soon.  If you add in the classic Willy Wonka treat Bottle Caps – your options for soda-inspired confections are growing.

Breaker Confections Bottle Caps soda pop candy wrapper front - 1970's

Breaker Confections Bottle Caps soda pop candy wrapper front – 1970’s

And with that, this ends our extra-final entry into CollectingCandy.com’s 2014 Easter Week coverage.  I hope you enjoyed our look at Necco’s awesome new Sweethearts Pop Eggs!

See you next time!

CC_jNecco Sweethearts Pop Eggs closing image

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

My Google Profile+

This entry was posted in Boxed, Easter, Holiday, Necco and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *