For today’s entry in our Countdown to Easter I wanted to share a pair of groovy trade ads from 1970, featuring the Easter candy line-up for the year from Leaf. It’s a lot of great stuff, some of which you’ll recognize and a lot of which you probably won’t.
When I really started going over this ad, I realized how many different species of bird egg they invoked for the naming of their treats. See how many you can find!
I’ll start by showing you the two full-size ads, then I’ll zoom in on a few of my favorite pieces.
There’s so much to love about this pair of classic candy trade ads, starting with their use of that groovy 70′s type design at the head of each page.
Now here are a few of my favorite pieces from the ads:
These next two items appear to be the Easter holiday versions of Leaf’s Hip bubble gum – the oddly compressed multi-color gum confection.
Last but not least is an Easter holiday classic candy — Leaf’s Malted Milk Speckled Eggs:
Of all of the candy packaging included in these two trade ads, I am fortunate enough to have an actual example of one of these 10-cent Speckled Eggs packs in my collection – and here it is:
Of course all of the Easter candy packaging in these ads is fantastic and I’d love to add any of them to my collection someday. For now I’m happy to be able to share the pictures with you for our Easter Week Countdown. And that’s everything for today.
See you next time!