Easter Week Countdown – Leaf’s 1971 Easter Favorites!

CC_Leaf 1971 Easter Favorites TITLE PLATE

For today’s entry in our Countdown to Easter I wanted to share a pair of groovy trade ads from 1970, featuring the Easter candy line-up for the year from Leaf.  It’s a lot of great stuff, some of which you’ll recognize and a lot of which you probably won’t.

When I really started going over this ad, I realized how many different species of bird egg they invoked for the naming of their treats.  See how many you can find!

I’ll start by showing you the two full-size ads, then I’ll zoom in on a few of my favorite pieces.

Leaf - Easter Candy Trade ad - 1971 Easter Specialties - December 1970

Leaf – Easter Candy Trade ad – 1971 Easter Specialties – December 1970

Leaf - Easter Candy Trade ad - Easter Favorites - December 1970

Leaf – Easter Candy Trade ad – Easter Favorites – December 1970

There’s so much to love about this pair of classic candy trade ads, starting with their use of that groovy 70′s type design at the head of each page.

Now here are a few of my favorite pieces from the ads:

Leaf - Robin Eggs Nest Pak carton close-up - 1971 Easter

Leaf – Robin Eggs Nest Pak carton close-up – 1971 Easter

Leaf - Robin Eggs - close-up - Easter 1971

Leaf – Robin Eggs – close-up – Easter 1971

Leaf - Peacock Eggs - close-up - Easter 1971

Leaf – Peacock Eggs – close-up – Easter 1971

Leaf - 1-cent Decorated Bubble Gum Eggs - close-up - Easter 1971

Leaf – 1-cent Decorated Bubble Gum Eggs – close-up – Easter 1971

Leaf - Malted Milk Eggs Bunny Bank store display - close-up - Easter 1971

Leaf – Malted Milk Eggs Bunny Bank store display – close-up – Easter 1971

These next two items appear to be the Easter holiday versions of Leaf’s Hip bubble gum – the oddly compressed multi-color gum confection.

Leaf - Flamingo Bubble Gum Eggs tray - close-up - Easter 1971

Leaf – Flamingo Bubble Gum Eggs tray – close-up – Easter 1971

Leaf - 5-cent Loony Eggs - close-up - Easter 1971

Leaf – 5-cent Loony Eggs – close-up – Easter 1971

Last but not least is an Easter holiday classic candy — Leaf’s Malted Milk Speckled Eggs:

Leaf - 10-cent Malted Milk Speckled Eggs - close-up - Easter 1971

Leaf – 10-cent Malted Milk Speckled Eggs – close-up – Easter 1971

Of all of the candy packaging included in these two trade ads, I am fortunate enough to have an actual example of one of these 10-cent Speckled Eggs packs in my collection – and here it is:

Leaf - Malted Milk Speckled Eggs - candy  bag - early 1970's

Leaf – Malted Milk Speckled Eggs – candy bag – early 1970′s

Of course all of the Easter candy packaging in these ads is fantastic and I’d love to add any of them to my collection someday.  For now I’m happy to be able to share the pictures with you for our Easter Week Countdown.  And that’s everything for today.

See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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One Response to Easter Week Countdown – Leaf’s 1971 Easter Favorites!

  1. Dave S. says:

    This is incredible! I love the early 70′s, as collectables goes. This was a real treat! Thanks for posting this!

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