Yesterday’s post on vending machine insert cards had me looking over some of my cool retail bubble gum pieces. One I recently added to my collection is a 1970′s Hip bubble gum cello pack wrapper from Leaf. Referred to as “color burst” bubble gum, it turns out its origins are a little more psychedelic…
Here’s the cello pack wrapper from 1978 that has the color burst tag:
I wasn’t sure of the exact date of this one or just what kind of gum that “Hip Bubble Gum” was. But a search through a pair of 1977 and 1978 trade magazines turned up these images of Hip display boxes, which answered both questions. I had thought that the pack might have contained multi-color gumballs, but my guess was wrong.
Based upon those display box images, I was able to discern that the gum itself was some kind of multi-color pebble gum, or upon closer examination a multi-colored thick disc of pressed gum. It also revealed that the cello pack style I had was the exact kind that was on sale in 1977-78.
Figuring all that out was pretty satisfying, and I was ready to put a fork in my research on Leaf’s Hip bubble gum. But then, during an e-mail exchange with fellow collector Lance Laurie, he mentioned a “psychedelic bubble gum” package he found a dozen years earlier. I was curious about this package, and it turns out that what he had was an earlier version of Leaf’s Hip gum – and it was awesome.
Lance sent along the following image, so that I could include it in today’s post on the brand.
It’s great to see what I’m guessing is the original “Hip” gum in all its psychedelic glory. The “Hip” name also makes a bit more sense, when placing it back into the era of groovy-hippie marketing.
I think it’s safe to guess that Hip didn’t last into the 80′s. As trends changed, I suspect that Hip just wasn’t hip anymore, and it faded away from store shelves. But at least we get to appreciate what they were.
And that’s everything for today’s post on this psychedelic, color-bursting bubble gum.
See you next time!