Leaf’s Hip Bubble Gum – It’s Psychedlic!

Yesterday’s post on vending machine insert cards had me looking over some of my cool retail bubble gum pieces.  One I recently added to my collection is a 1970’s Hip bubble gum cello pack wrapper from Leaf.   Referred to as “color burst” bubble gum, it turns out its origins are a little more psychedelic…

Here’s the cello pack wrapper from 1978 that has the color burst tag:

Leaf – Hip – color burst bubble gum – cello candy package – 1977

I wasn’t sure of the exact date of this one or just what kind of gum that “Hip Bubble Gum” was.  But a search through a pair of 1977 and 1978 trade magazines turned up these images of Hip display boxes, which answered both questions.  I had thought that the pack might have contained multi-color gumballs, but my guess was wrong.

1977-78 Leaf Hip display box images.

Based upon those display box images, I was able to discern that the gum itself was some kind of multi-color pebble gum, or upon closer examination a multi-colored thick disc of pressed gum.   It also revealed that the cello pack style I had was the exact kind that was on sale in 1977-78.

Figuring all that out was pretty satisfying, and I was ready to put a fork in my research on Leaf’s Hip bubble gum.  But then, during an e-mail exchange with fellow collector Lance Laurie, he mentioned a “psychedelic bubble gum” package he found a dozen years earlier.  I was curious about this package, and it turns out that what he had was an earlier version of Leaf’s Hip gum – and it was awesome.

Lance sent along the following image, so that I could include it in today’s post on the brand.

Leaf – Hip – Psychedelic bubble gum – 1960’s early 70’s – Courtesy Lance Laurie

It’s great to see what I’m guessing is the original “Hip” gum in all its psychedelic glory.  The “Hip” name also makes a bit more sense, when placing it back into the era of groovy-hippie marketing.

I think it’s safe to guess that Hip didn’t last into the 80’s.  As trends changed, I suspect that Hip just wasn’t hip anymore, and it faded away from store shelves.   But at least we get to appreciate what they were.

And that’s everything for today’s post on this psychedelic, color-bursting bubble gum.

See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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2 Responses to Leaf’s Hip Bubble Gum – It’s Psychedlic!

  1. Pingback: Easter Week Countdown – Leaf’s 1971 Easter Favorites! | CollectingCandy.com

  2. DS says:

    Geez–I remember this gum! I thought I was going crazy because no one I’ve ever talked with had ever heard of it or seen it. But I remember it in stores in the 1960s (I think.) It was a thick disk made up of different colors of gum all pressed together. If only someone could unearth a clear photo of the gum itself! It was sooo cool. Thanks for the memories. :-)

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