Leaf’s Easter Candy Sales Brochure For 1974!

CC_Leaf Easter 1974 TITLE PLATE

Following the lead from yesterday’s Leaf Gravel Gum post, we’re going to point toward the upcoming holiday with a look back at a sales brochure for Leaf’s Easter candy lineup from 1974.  Make the jump to check it out!

This is a sequel of sorts to when we covered Leaf’s 1971 Easter Favorites a few years back, and it’s a wonderful worthy follow-up.  This sales brochure has a lot of wonderful visuals and data to share, so lets get right to it:

Leaf Easter 1974 sales brochure - Page 01

Leaf Easter 1974 sales brochure – Page 01

Here are a few close-up highlights from that page.  These mini cartons are just beautiful, and I’d love to eventually find one or two of them for my collection.  For now at least I have these photos:

Leaf Easter 1974 sales brochure - Page 01 - Highlights

Leaf Easter 1974 sales brochure – Page 01 – Highlights

Leaf Easter 1974 sales brochure - Page 02

Leaf Easter 1974 sales brochure – Page 02

Leaf Easter 1974 sales brochure - Page 02 - Highlights

Leaf Easter 1974 sales brochure – Page 02 – Highlights

Leaf Easter 1974 sales brochure - Page 03

Leaf Easter 1974 sales brochure – Page 03

Leaf Easter 1974 sales brochure - Page 04

Leaf Easter 1974 sales brochure – Page 04

Leaf Easter 1974 sales brochure - Page 05

Leaf Easter 1974 sales brochure – Page 05

Leaf Easter 1974 sales brochure - Page 06

Leaf Easter 1974 sales brochure – Page 06

And here are the supplemental sales materials from this Easter packet:

Leaf Easter 1974 - Features - sales supplemental - Page 01

Leaf Easter 1974 – Features – sales supplemental – Page 01

Leaf Easter 1974 - Features - sales supplemental - Page 02

Leaf Easter 1974 – Features – sales supplemental – Page 02

Leaf Easter 1974 - Features - sales supplemental - Page 03

Leaf Easter 1974 – Features – sales supplemental – Page 03

Leaf Easter 1974 - Features - sales supplemental - Page 04

Leaf Easter 1974 – Features – sales supplemental – Page 04

Leaf Easter 1974 - Features - sales supplemental - Page 05

Leaf Easter 1974 – Features – sales supplemental – Page 05

Leaf Easter 1974 - Features - sales supplemental - Page 06

Leaf Easter 1974 – Features – sales supplemental – Page 06

And that’s the complete contents of the packet.  It’s always fun to uncover sales materials like this because they’re so hard to come by and you typically cannot find the material contained in them anywhere else.   They allow us to really get a clear snapshot of a manufacturer’s product line and because of that I consider them priceless pieces of confectionery history.

And that’s everything I’ve got for today.  If you celebrate the holiday, have a Happy Easter this weekend and I’ll see you next time!

CC_Leaf Easter 1974 CLOSING IMAGE

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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5 Responses to Leaf’s Easter Candy Sales Brochure For 1974!

  1. Reggie says:

    Wow Jason, that was really great! Love those small cartons – The colors, the font, everything about them. I’m learning that Easter treats were much more diverse than I recall, or my mom just had a thing for hollow chocolate bunnies & eggs.

  2. Brandon says:

    Love the design on that carton!

  3. Bret says:

    Those product spec sheets are incredible.

  4. Jackie says:

    Hi! I just ran across your blog. It brings back awesome memories!

    Did you notice the side of the packaging of item number 688, “Peacock Eggs Single Tray,” has the word PEACOCK misspelled as PEACOK? I wonder if someone at Leaf caught that before the product went into production.

    • Jason Liebig says:

      Good eye, Jackie. I don’t know that we’ll ever know for sure, at least until one of the packages surfaces, and if it has the misspelling, then we’ll know. 🙂

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