Leaf’s “Groovy” Gravel Bubblegum from the 1970’s!

CC_Gravel Gum TITLE PLATE

Following up on yesterday’s Mad Rocks post, I thought it would be fun to feature another one of the pebble-style bubblegum products to come out of the 1970’s; Leaf’s Gravel Gum.  Make the jump to check it out!

Leaf’s Gravel Bubblegum was first introduced to the marketplace way back in 1975, and was announced to the trade in this small clipping:

Leaf Gravel Gum - introduction - Candy Trade Magazine Clipping - October 1975

Leaf Gravel Gum – introduction – Candy Trade Magazine Clipping – October 1975

Gravel Gum must have been somewhat of a success, because it remained on shelves through the end of the decade.  I’m fortunate to have a couple of different examples of the packages offered during that period.

Leaf - Gravel Bubble Gum - 1 1/4oz package - bubblegum wrapper - 1975-76

Leaf – Gravel Bubble Gum – 1 1/4oz package – bubblegum wrapper – 1975-76

_Leaf - Gravel Bubble Gum - 1 1_4oz and 2oz packages - bubblegum wrapper packs - 1977 & 1979

Leaf – Gravel Bubble Gum – 1 1/4oz and 2oz packages – bubblegum wrapper packs – 1977 & 1979

As you can see, aside from increasing the size from 1 1/4 oz packs to a 2 oz variety, not much changed in how Gravel Gum was presented to consumers.  This is definitely a product I remember well, even if I was more partial to Topps’ Gold Rush at the time.

Beyond these vintage wrappers, I’m excited to share photographs of a special piece I added to my collection about a year ago – a full display box of Leaf’s Gravel Gum from 1976.  You can get a much better idea of the actual product from these photos.   Check ’em out!

Leaf Gravel Gum - 10-cent full display box - 1975

Leaf Gravel Gum – 10-cent full display box – 1975

Leaf Gravel Gum - 10-cent full display box - 1975

Leaf Gravel Gum – 10-cent full display box – 1975

Leaf Gravel Gum - 10-cent full display box - 1975

Leaf Gravel Gum – 10-cent full display box – 1975

Leaf Gravel Gum - 10-cent full display box - 1975

Leaf Gravel Gum – 10-cent full display box – 1975

Pretty neat stuff, and a rare treat to encounter an intact display box like this – I’ve never come across another.

By the early 1980’s Leaf’s Gravel Gum appears to have been retired as I have not found evidence of it past 1979.  Perhaps the novelty of bubblegum shaped like gravel lost favor with the kid-consumers of the time.  Or perhaps a changing of the guard (and corporate ownership of Leaf) meant that product lines were being shifted and re-evaluated using long-forgotten metrics.  Whatever the case may be, I’m happy that I finally get to share a look at this memorable and fun product with you.

And that’s everything I’ve got on Leaf’s Gravel Bubblegum.  See you next time!

CC_Gravel Gum CLOSING IMAGE A

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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One Response to Leaf’s “Groovy” Gravel Bubblegum from the 1970’s!

  1. Pingback: Leaf’s Easter Candy Sales Brochure For 1974! | CollectingCandy.com

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