Sweetarts Easter Candy and More From the 1990’s!

CC_Easter 1990's Wonka Sweetarts TITLE PLATE

Happy Easter, everyone!  To mark today’s holiday, I’ve opened my archives and dug back to the 1990’s for a wonderful set of Sweetarts Easter promotional sales materials.  These feature a surprisingly diverse and delightful array of Easter product under the Sweetarts family banner, so make the jump to check them out!

Outside of the significant religious rituals and celebrations it entails, Easter can be like many holidays; an opportunity to come together with family that you might not see very often.  It’s also a chance to enjoy the more secular side of Easter tradition, one that seems inevitably connected to Spring.  And chocolate bunnies.

The secular side of the holiday has brought us annual traditions like the Easter Bunny, Easter egg hunts and bad puns (Hoppy Easter, anyone?).  In the world of candy it’s also brought us classics like Reese’s Peanut Butter EggsMarshmallow Peeps and countless waves of pastel confectionery offerings, many of them in bunny, chick or duck form.  Which you’ll defintely be seeing in today’s post.

The sales materials I’m showcasing today were created for retail and distributor clients, so most consumers would have never seen them.   That means that there are going to be items I share today that have rarely been viewed outside of the candy industry.  Still, consumers would have come across many of these Easter products in stores, so you might see things today that you remember or that look familiar.   Whether these strike a familiar chord or not, I hope you find them as entertaining to visit as I did.  Let’s get to them:

Nestle - Sunline Brands - Sweetarts Basket Stuffers - Easter candy - New Graphics - promotional flyer - 1990's

Nestle – Sunline Brands – Sweetarts Basket Stuffers – Easter candy – New Graphics – promotional flyer – 1990’s

Nestle - Sunline Brands - Sweetarts - Easter Basket Treats - Easter Line - promotional flyer - 1990's

Nestle – Sunline Brands – Sweetarts – Easter Basket Treats – Easter Line – promotional flyer – 1990’s

Nestle - Sunline Brands - Sweetarts and Spree - Easter Basket Treats - Easter Line - promotional flyer - 1990's

Nestle – Sunline Brands – Sweetarts and Spree – Easter Basket Treats – Easter Line – promotional flyer – 1990’s

Nestle - Sunline Brands - New Easter Items - Speckled Sweetarts promotional flyer - 1990's

Nestle – Sunline Brands – New Easter Items – Speckled Sweetarts promotional flyer – 1990’s

I didn’t recall that Speckled Chewy Sweetarts package, and thought it deserved a closer look:

Nestle - Sunline Brands - New Easter Items - Speckled Sweetarts promotional flyer - 1990's - CLOSE UP

Nestle – Sunline Brands – New Easter Items – Speckled Sweetarts promotional flyer – 1990’s – CLOSE UP

Nestle - Sunline Brands - New Easter Items - Easter Sweetarts promotional flyer - 1990's

Nestle – Sunline Brands – New Easter Items – Easter Sweetarts promotional flyer – 1990’s

The thing I found most remarkable about these promotional materials was just how much Easter-themed Sweetarts product there was back then.  I had no inkling it was this much stuff.

Nestle - Sunline Brands - New Easter Items - Easter Sweetarts promotional flyer - 1990's - CLOSE UP

Nestle – Sunline Brands – New Easter Items – Easter Sweetarts promotional flyer – 1990’s – CLOSE UP

Nestle - Sunline Brands - New Easter Items - Sweetarts and Spree Easter Basket Treats POP display - promotional flyer - 1990's

Nestle – Sunline Brands – New Easter Items – Sweetarts and Spree Easter Basket Treats POP display – promotional flyer – 1990’s

Within the materials were also sheets of stationery.  Perhaps these could have been used for professional correspondence or price quotes?

Nestle - Sunline Brands - New Easter Items - Easter Count Goods promotional stationery - 1990's

Nestle – Sunline Brands – New Easter Items – Easter Count Goods promotional stationery – 1990’s

Nestle - Sunline Brands - New Easter Items - promotional stationery - 1990's

Nestle – Sunline Brands – New Easter Items – promotional stationery – 1990’s

Finally, the last piece I have to share is another sheet of stationery, but this one features some great Easter-themed Shock Tarts and Laffy Taffy offerings.

Concorde Brands - Sunmark - Shock Tarts and Laffy Taffy Easter - stationery - 1996

Concorde Brands – Sunmark – Shock Tarts and Laffy Taffy Easter – stationery – 1996

Concorde Brands - Sunmark - Shock Tarts and Laffy Taffy Easter - stationery - 1996 - CLOSE UP

Concorde Brands – Sunmark – Shock Tarts and Laffy Taffy Easter – stationery – 1996 – CLOSE UP

And that’s everything I’ve got to share on this colorful promotional packet of Sweetarts Easter candy from the 1990’s!  I hope everyone has a lovely and enjoyable Easter holiday spent with loved ones and family, and I’ll see you next time!

CC_Easter 1990's Wonka Sweetarts CLOSING IMAGE

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
This entry was posted in 1990's, Boxed, Easter, Gummies, Holiday, Nestle, Sour Candy, Wonka and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Sweetarts Easter Candy and More From the 1990’s!

  1. Brandon says:

    Marvelous stuff there! So many holiday candies came and went in a season. It’s nice to have these materials to look back on things that have vanished.

    I’ve got one of the wrappers shown in your ad here:

    https://www.flickr.com/photos/wafflewhiffer/7049809909/

  2. dig sandy says:

    Great post! And I love the “Sunny’s Candy Stand”–I’ve never seen that before. I guess Sunny the sun mascot has been replaced by Willie Wonka these days, which would be a logical move for the candy line.

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