Easter Week Countdown – A Look Back At Peeps 50th Birthday!

Peeps 50th Anniversary Post TITLE PLATE

This year in 2013, JustBorn’s Peeps are celebrating their 60th Anniversary, but back in 2003 they marked half-a-century with a big 50th Birthday celebration.  One of the neat Peeps items in my collection from this period is a 50th Anniversary sales brochure and a set of “through the decades” Peeps graphical ad sheets.   To see them all, make the jump.

Though Peeps are traditionally associated with the Easter holiday, they’ve long been produced and sold with other occasions in mind.  That was certainly the case for their 50th Birthday when Just Born presented Peeps of all shapes and colors for a throughout-the-year promotion.

This brochure is 26 pages long, and rather than cherry pick pages, I’m going to post the entire contents here.

Peeps 50th Anniversary Brochure Page 01

Peeps 50th Anniversary Brochure Page 01

Peeps 50th Anniversary Brochure Page 02

Peeps 50th Anniversary Brochure Page 02

Peeps 50th Anniversary Brochure Page 03

Peeps 50th Anniversary Brochure Page 03

Peeps 50th Anniversary Brochure Page 04

Peeps 50th Anniversary Brochure Page 04

Peeps 50th Anniversary Brochure Page 05

Peeps 50th Anniversary Brochure Page 05

Peeps 50th Anniversary Brochure Page 06

Peeps 50th Anniversary Brochure Page 06

Peeps 50th Anniversary Brochure Page 07

Peeps 50th Anniversary Brochure Page 07

Peeps 50th Anniversary Brochure Page 08

Peeps 50th Anniversary Brochure Page 08

Peeps 50th Anniversary Brochure Page 09

Peeps 50th Anniversary Brochure Page 09

Peeps 50th Anniversary Brochure Page 10

Peeps 50th Anniversary Brochure Page 10

Peeps 50th Anniversary Brochure Page 11-12 Joined

Peeps 50th Anniversary Brochure Page 11-12 Joined

Peeps 50th Anniversary Brochure Page 13

Peeps 50th Anniversary Brochure Page 13

Peeps 50th Anniversary Brochure Page 14

Peeps 50th Anniversary Brochure Page 14

Peeps 50th Anniversary Brochure Page 15

Peeps 50th Anniversary Brochure Page 15

Peeps 50th Anniversary Brochure Page 16

Peeps 50th Anniversary Brochure Page 16

Peeps 50th Anniversary Brochure Page 17

Peeps 50th Anniversary Brochure Page 17

Peeps 50th Anniversary Brochure Page 18

Peeps 50th Anniversary Brochure Page 18

Peeps 50th Anniversary Brochure Page 19

Peeps 50th Anniversary Brochure Page 19

Peeps 50th Anniversary Brochure Page 20

Peeps 50th Anniversary Brochure Page 20

Peeps 50th Anniversary Brochure Page 21

Peeps 50th Anniversary Brochure Page 21

Peeps 50th Anniversary Brochure Page 22

Peeps 50th Anniversary Brochure Page 22

Peeps 50th Anniversary Brochure Page 23

Peeps 50th Anniversary Brochure Page 23

Peeps 50th Anniversary Brochure Page 24

Peeps 50th Anniversary Brochure Page 24

Peeps 50th Anniversary Brochure Page 25

Peeps 50th Anniversary Brochure Page 25

Peeps 50th Anniversary Brochure Page 26

Peeps 50th Anniversary Brochure Page 26

Peeps 50th Anniversary Brochure Page 27

Peeps 50th Anniversary Brochure Page 27

That’s the whole of the 50th Anniversary brochure, and here are the fun little decade pieces:

Peeps 50th Anniversary Decades Graphics -  Title

Peeps 50th Anniversary Decades Graphics – Title

Peeps 50th Anniversary Decades Graphics - 1950's

Peeps 50th Anniversary Decades Graphics – 1950’s

Peeps 50th Anniversary Decades Graphics - 1960's

Peeps 50th Anniversary Decades Graphics – 1960’s

Peeps 50th Anniversary Decades Graphics - 1970's

Peeps 50th Anniversary Decades Graphics – 1970’s

Peeps 50th Anniversary Decades Graphics - 1980's

Peeps 50th Anniversary Decades Graphics – 1980’s

Peeps 50th Anniversary Decades Graphics - 1990's

Peeps 50th Anniversary Decades Graphics – 1990’s

Peeps 50th Anniversary Decades Graphics - "Today" of 2003

Peeps 50th Anniversary Decades Graphics – “Today” of 2003

Even though we’re currently in the midst of Peeps 60th Anniversary, I hope you’ll agree that JustBorn’s promotional materials for the 50th were so nice that they were worth including in this week’s Easter Countdown.

And that’s everything for my look back at Peeps 50th Birthday.

See you next time!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
This entry was posted in 1950's, 1960's, 1970's, 1980's, 1990's, Easter, Holiday and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to Easter Week Countdown – A Look Back At Peeps 50th Birthday!

  1. Brandon says:

    Those “decades” ads are pretty awesome!

  2. Pingback: 1970′s Witchmallows and Other Halloween Peeps! | CollectingCandy.com

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