Brach’s 1972 “Share a Little Love” Valentine’s Day Promotion!

CC_Brachs 1972 Valentine Salesman packet TITLE PLATE

For today’s pre-Valentine’s Day post, I’ll be sharing a Brach’s candy salesman promotional packet created in support of their 1972 “Share a Little Love” campaign.  It’s a terrific and unique look into our confectionery past and it follows up a few other Brach’s salesman packet offerings I’ve shared in the last year.  Make the jump to check it out!

After acquiring a group of vintage promotional materials from the files of a former Brach’s salesman a year ago, I first showcased a packet built around their 1972 Easter campaign and later followed that up with some terrific Halloween materials and finally a beautiful packet for their 1972 Fall Chocolates.  So today it is my pleasure to share the contents of Brach’s “Share a Little Love” promotional packet for Valentine’s Day 1972.  Let’s get to it.

Here is the front and back cover of the folder that contained the packet of goodies:

Brach's 1972 Share a little love Valentine Promotion folder - Front and Back Cover

Brach’s 1972 Share a little love Valentine Promotion folder – Front and Back Cover

My favorite element of the packet is a full-color 8-page product catalog.  The cover of this catalog features a smiling model that was clearly meant to appeal to the male-dominated candy sales channels at the time.

Brach's 1972 Share a little love - Valentine Candies catalog Page 01

Brach’s 1972 Share a little love – Valentine Candies catalog Page 01

Brach's 1972 Share a little love - Valentine Candies catalog Page 02

Brach’s 1972 Share a little love – Valentine Candies catalog Page 02

Brach's 1972 Share a little love - Valentine Candies catalog Page 03

Brach’s 1972 Share a little love – Valentine Candies catalog Page 03

Brach's 1972 Share a little love - Valentine Candies catalog Page 04

Brach’s 1972 Share a little love – Valentine Candies catalog Page 04

Brach's 1972 Share a little love - Valentine Candies catalog Page 05

Brach’s 1972 Share a little love – Valentine Candies catalog Page 05

Brach's 1972 Share a little love - Valentine Candies catalog Page 06

Brach’s 1972 Share a little love – Valentine Candies catalog Page 06

The Chocolate Nougat Hearts and Cherry Creme Hearts from that catalog page look great and feature fantastic wrappers (I’d love to find some of those).  Here’s a close-up look:

Brach's 1972 Share a little love - Valentine Candies catalog Page 06 - Close-up

Brach’s 1972 Share a little love – Valentine Candies catalog Page 06 – Close-up

Brach's 1972 Share a little love - Valentine Candies catalog Page 07

Brach’s 1972 Share a little love – Valentine Candies catalog Page 07

I thought the 1972 Brach’s Conversation Hearts on that page deserved a closer look – and here it is:

Brach's 1972 Share a little love - Valentine Candies catalog Page 07 - close-up 01

Brach’s 1972 Share a little love – Valentine Candies catalog Page 07 – Conversation Hearts

Brach's 1972 Share a little love - Valentine Candies catalog Page 07 - close-up 02

Brach’s 1972 Share a little love – Valentine Candies catalog Page 07 – Conversation Hearts

The last page of the catalog reminds me that red has always been the color of Valentine’s candy:

Brach's 1972 Share a little love - Valentine Candies catalog Page 08

Brach’s 1972 Share a little love – Valentine Candies catalog Page 08

Brach's 1972 Share a little love - Valentine Candies catalog Page 08 - close-up

Brach’s 1972 Share a little love – Valentine Candies catalog Page 08 – close-up

The next piece is another full-color 8-page beauty.  This one highlights Brach’s promotional efforts for the holiday.

Brach's 1972 Share a little love - ad campaign brochure - Page 01

Brach’s 1972 Share a little love – ad campaign brochure – Page 01

Brach's 1972 Share a little love - ad campaign brochure - Page 02-03

Brach’s 1972 Share a little love – ad campaign brochure – Page 02-03

Brach's 1972 Share a little love - ad campaign brochure - Page 04-05

Brach’s 1972 Share a little love – ad campaign brochure – Page 04-05

This next double-page spread features a number of awesome point-of-purchase candy displays:

Brach's 1972 Share a little love - ad campaign brochure - Page 06-07

Brach’s 1972 Share a little love – ad campaign brochure – Page 06-07

Brach's 1972 Share a little love - ad campaign brochure - Page 06-07 - Close-up 01

Brach’s 1972 Share a little love – ad campaign brochure – Page 06-07 – Close-up

The last page of this one reveals that the sales push to get Valentine’s (and Easter) candy onto store shelves immediately after Christmas has been going on for a very long time:

Brach's 1972 Share a little love - ad campaign brochure - Page 08

Brach’s 1972 Share a little love – ad campaign brochure – Page 08

Here’s an insert showcasing a few Valentine’s assorted pack-out shippers:

Brach's 1972 Share a little love - Heart Box Display Shipper Insert

Brach’s 1972 Share a little love – Heart Box Display Shipper Insert

Wrapping up the contents of the Brach’s 1972 sales folder, here is the Valentine’s Day candy price list:

Brach's 1972 Valentine Candies Price List - Page 01

Brach’s 1972 Valentine Candies Price List – Page 01

Brach's 1972 Valentine Candies Price List - Page 02

Brach’s 1972 Valentine Candies Price List – Page 02

Brach's 1972 Valentine Candies Price List - Page 03

Brach’s 1972 Valentine Candies Price List – Page 03

And finally, a “Local Spot TV Market” typed listing.  This shows the cities where local ad spots would be purchased by Brach’s to support sales – I’m assuming these would have been radio spots.

Brach's 1972 Share a little love - ad campaign Local Spot TV Market List

Brach’s 1972 Share a little love – ad campaign Local Spot TV Market List

That’s everything from the packet!

It’s great fun for me to be able to document and share this kind of material, as this packet contains images of so many products and items that can’t been seen anywhere else online.  I hope you’ve enjoyed it.

And that’s everything for today’s coverage of Brach’s 1972 “Share a Little Love” promotion.  See you next time!

CC_Brachs 1972 Valentine Salesman packet CLOSING IMAGE

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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2 Responses to Brach’s 1972 “Share a Little Love” Valentine’s Day Promotion!

  1. Darren Clevenger says:

    That model looks ‘nekkid’

    man, nothing says real romance like Carol and Mike Brady.

  2. Jon says:

    Thanks for the trip down memory lane. While I was only a newborn according to the date on the materials many of these items were featured for several years and long enough for me to recall them. Particular favorites were the mellow cream candy and sour cherry hearts.

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