Brach’s Beautiful Fall Chocolate Promotion Packet from 1972!

CC_Brachs 1972 Fall Promotion TITLE PLATE

Since acquiring the files of a former Brach’s salesman earlier this year, I’ve been working to document and preserve everything he saved.   Previously I’ve posted the contents of a 1971 Brach’s Halloween sales packet as well as materials related to Brach’s 1972 Easter promotion.  Today I’m excited to share the various marketing and sales materials used in support of Brach’s 1972 Fall chocolate promotion.  It’s a lot of great stuff, so make the jump to take a look.

From what I’ve gathered, during the early 1970’s Brach’s would routinely send out special folders to their sales force containing all manner of paperwork and promotional materials for whatever sales event was coming up.  Today I’ll be revealing the full contents of a folder that was marked as Brach’s Fall Chocolate Promotion for 1972.

Brachs - 1972 Fall Chocolate Promotion Folder - Front & Back Cover

Brachs – 1972 Fall Chocolate Promotion Folder – Front & Back Cover

The first part of the folder’s contents I’ll be sharing is a gorgeous twelve-page full-color catalog.  Labeled as Brach’s Pure Chocolates and Fresh Candies, it’s filled with lovely full-color imagery of packaging you won’t find anywhere else but here, so let’s get to it.

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 01

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 01

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 02

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 02

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 03

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 03

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 04

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 04

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 05

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 05

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 06

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 06

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 07

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 07

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 08

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 08

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 09

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 09

Though the entire catalog is filled with items I’d never seen before (and would love to add to my collection) I was particularly delighted to see these two Brach’s Barrels packages:

Brachs - 1972 Root Beer & Fruit Flavored Barrels packages - Catalog close-up

Brachs – 1972 Root Beer & Fruit Flavored Barrels packages – Catalog close-up

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 10

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 10

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 11

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 11

Brachs - Fall 1972 - Pure Chocolates and Fresh Candies catalog page 12

Brachs – Fall 1972 – Pure Chocolates and Fresh Candies catalog page 12

I think that catalog is just amazing.  I cannot get over the range of product that Brach’s offered back then.

Beyond the color materials in the folder were also many typed documents.  Among them was one typed sheet announcing new product introductions.

Brachs - Fall 1972 - New Chocolate Items

Brachs – Fall 1972 – New Chocolate Items

A big part of Brach’s 1972 Fall Chocolate Promotion was their prime time advertising push, which is described in this document:

Brachs - Fall 1972 - Advertising outline insert page.

Brachs – Fall 1972 – Advertising outline insert page.

The following over-sized fold-out brochure showcases some of the television shows that Brach’s had purchased ad space on for the Fall.  In addition, it features a series of colorful photos of point-of-purchase display setups that were available as part of the chocolate promotion.

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 01

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 01

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 02-03

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 02-03

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 04

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 04

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 05

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 05

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 06

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 06

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 07

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 07

Brachs - Fall 1972 - Programming and POP fold-out brochure - Page 08

Brachs – Fall 1972 – Programming and POP fold-out brochure – Page 08

Brachs - Fall 1972 - Fall Chocolate Multilith Service sheet

Brachs – Fall 1972 – Fall Chocolate Multilith Service sheet

The following two-page document details the displays that were available for the promotion:

Brachs - Fall 1972 - Chocolate Displays outline - Page 1 of 2

Brachs – Fall 1972 – Chocolate Displays outline – Page 1 of 2

Brachs - Fall 1972 - Chocolate Displays outline - Page 2 of 2

Brachs – Fall 1972 – Chocolate Displays outline – Page 2 of 2

And here is another supplement, showcasing flip-top see-thru display boxes for bulk chocolate sales:

Brachs - Fall 1972 - Bulk Candy See Thru Lids sheet

Brachs – Fall 1972 – Bulk Candy See Thru Lids sheet

The folder contains a number of other black-and-white printed sales documents, from profit calculator sheets to detailed price lists.  It’s 27 pages of a material containing a lot of information, so rather than include it in the main body of today’s post, I’m going to add it at the end for anyone curious enough to pour over it.  I find the price lists especially interesting as they give you an idea of the depth and range of product that Brach’s offered at the time.  It’s huge!

I continue to be delighted every time I look over these materials as it’s the kind of stuff I’d simply never encountered before.   I hope you’ve enjoyed seeing it and catching a glimpse of so many colorful pieces of confectionery history that haven’t been seen in so very long.   And that’s everything I’ve got to say on today’s topic.  See you next time!

[Note: Don’t forget that the many pages of supplemental materials will be included after the close of today’s post.]

CC_Brachs 1972 Chocolate Promo CLOSING IMAGE

————- Supplemental Materials Begin ————-

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 01

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 01

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 02

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 02

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 03

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 03

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 04

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 04

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 05

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 05

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 06

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 06

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 07

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 07

Brachs - Fall 1972 Price list - D-504 - July 1, 1972 - Page 08

Brachs – Fall 1972 Price list – D-504 – July 1, 1972 – Page 08

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 01

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 01

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 02

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 02

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 03

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 03

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 04

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 04

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 05

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 05

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 06

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 06

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 07

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 07

Brachs - Fall 1972 Price list - D-904 - July 1, 1972 - Page 08

Brachs – Fall 1972 Price list – D-904 – July 1, 1972 – Page 08

Brachs - Fall 1972 - Booking Allowances Christmas Box Chocolates -D Accounts

Brachs – Fall 1972 – Booking Allowances Christmas Box Chocolates -D Accounts

Brachs - Fall 1972 - Booking Allowances Christmas Box Chocolates -J Accounts

Brachs – Fall 1972 – Booking Allowances Christmas Box Chocolates -J Accounts

Brachs - Fall 1972 - Chocolate Profit Guide - Page 1 of 2

Brachs – Fall 1972 – Chocolate Profit Guide – Page 1 of 2

Brachs - Fall 1972 - Chocolate Profit Guide - Page 2 of 2

Brachs – Fall 1972 – Chocolate Profit Guide – Page 2 of 2

Brachs - Fall 1972 - Chocolates & Cherries Sales Aids sheet

Brachs – Fall 1972 – Chocolates & Cherries Sales Aids sheet

Brachs - Fall 1972 - Promotional Certificate - Direct Accounts

Brachs – Fall 1972 – Promotional Certificate – Direct Accounts

Brachs - Fall 1972 - Promotional Certificate - Distributor Accounts

Brachs – Fall 1972 – Promotional Certificate – Distributor Accounts

Brachs - Fall 1972 Allowances for D Accounts - Page 1 of 2

Brachs – Fall 1972 Allowances for D Accounts – Page 1 of 2

Brachs - Fall 1972 Allowances for D Accounts - Page 2 of 2

Brachs – Fall 1972 Allowances for D Accounts – Page 2 of 2

Brachs - Fall 1972 Allowances for J Accounts - Page 1 of 2

Brachs – Fall 1972 Allowances for J Accounts – Page 1 of 2

Brachs - Fall 1972 Allowances for J Accounts - Page 2 of 2

Brachs – Fall 1972 Allowances for J Accounts – Page 2 of 2

————- Supplemental Materials End ————-

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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7 Responses to Brach’s Beautiful Fall Chocolate Promotion Packet from 1972!

  1. Darryl Heine says:

    From what I read/notice in this brochure, did American Home Products at the 1972 time own a share in E.J. Brach and Sons?

    • dig sandy says:

      Yes, AHP owned Brach’s outright. Interestingly, they also owned companies that made foods in kitchen pantries (Chef Boyardee, Pam, Jiffy Pop, Crunch ‘n Munch, Gulden’s), kitchen drawers (EKCO utensils), under the sink (Woolite, Black Flag, Easy-Off, Old English, Wizard air freshener, 3-in-One oil), medicine cabinets (Anacin, Dristan, Preparation H, Primatene Mist, Anbesol), and more.

  2. Brandon says:

    Salesman stuff is always fascinating to see. Thanks for sharing!

  3. Marcy says:

    That floral box on the first page is amazing!

  4. carol says:

    wow this is seriously amazing! i love the teeny illustrations of the candy factory lines and the super cute kids on the packaging – but i seriously love all the fab pics of the candy and the store displays!

    wow! thanks so much for the awesome scans!!

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