As I documented during my Easter week of posts earlier this year, Marshmallow Peeps have been around for 60 years. Within that Easter Week post, I featured a Just Born anniversary brochure that indicated the 1990′s as the decade when Peeps “came alive for other seasons with branded Peeps for Halloween and other holidays.” Yet in spite of that fact, Halloween Peeps were actually around decades before then – just not branded as such and sold under a deliciously different name – Witchmallows!
I have only ever come across a single example of a Witchmallows package tray, and it’s one I’m excited to be able to share today. Here it is:
I think that Witchmallows tray is a fantastic piece of packaging and it must have been striking to see when folks were used to the annual Easter Peeps offerings that looked like this:
So there you have it, Halloween Peeps have actually been around a lot longer than you might have guessed – though they weren’t called Peeps early on. Sometime during the 1990′s, Witchmallows were brought under the official Peeps umbrella and for 2003 they were included in Peeps 50th Anniversary celebration catalog.
Here are some highlights from the 2003 catalog:
Though they’re only a decade old, I’d still be excited to add any of those 2003 Halloween Peeps packages to my collection – they’re pretty neat!
That covers all of the vintage Halloween Peeps material I’ve got. Since I’ve covered the history, I’d like to close out today’s post with a trio of modern Halloween-themed Peeps packages I picked up a couple of years ago. These are the packaging designs still being used today so including them will bring us fully up-to-date with Halloween Peeps:
And that’s everything for today’s post on Witchmallows and the many other Halloween Peeps that followed them. See you next time!
Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.