I wanted to share something quick and fun today, so I came up with two pieces that reflect the counter-culture movement of the 60′s and 70′s, albeit in a small way.
Hippies – what can I say? I grew up with them in the 70′s, and I kinda dig ‘em.
First up is something from the makers of Smarties (the USA sugar tablet version, not the M&M-like Smarties available everywhere else on the globe). We all know candy necklaces and in 1970′s the Ce De Candy Company offered up these groovy “Candy Love Beads”:
Yes, you could indeed be a cool cat with your candy necklace in 1970. I’m sure the Haight-Ashbury crowd would have enjoyed love beads they could eat. Seriously.
The other piece I have for today is an odd one, and it’s where today’s wonderful little shirtless mascot originates from. Feast your eyes on Gypsy Boots:
Sure, it’s as much energy/health food bar as it is a candy bar, but that’s fine. It’s still awesome, and awesomely weird.
It’s always interesting when a cultural or societal movement eventually becomes a way to market products, especially products for kids, like candy. It eventually happened with the counter-culture of the 60′s and 70′s with things like Ce De’s Love Beads (though Gypsy Boots was authentically produced by one of the very first health-food enthusiasts). Tick forward a bit more, and you’ll find that the Punk Rock movement became very marketed, along with skateboarding, rap and hip-hop, and so much more. Just about any social movement or trend can and will eventually become used to market products. Which isn’t to say it’s a bad thing, because that’s sort of how our consumer culture operates, but I find it fascinating and fun.
One last fun bit for today… a perfect example of the punk rock movement being altered and used to market a candy product. Here is one of my favorite 1980′s candy pieces – a box for Willy Wonka’s Punkys:
I hope my gum-collecting pal (and punk rock pioneer) Jeff Nelson will appreciate that one.
And that’s all for today. Thanks for dropping in!
By the way – still working on that “whopper” of a feature-length piece for this week, but it’s not quite done. It’s turning out to be a bit more research and time-intensive than I had planned. But all in the service of coming up with something really cool. Sorry for the delay but stay tuned.