The Aero bar is a well-known treat in the UK as well as in Canada, but here in the United States, it remains relatively unknown. But that almost wasn’t the case, back in the late 1980’s. [Edit: The US release of Aero actually took place in 1993.]
While I plan to delve into the deeper history of Aero at some point, today I want to focus on one aspect of Aero history I never knew about until recently – that being that in the late 1980’s, Nestle briefly produced and sold the Aero bar for US markets.
I’m not sure if this was a regional test market release, or if it was available across the country and simply didn’t catch on. I don’t recall seeing it back then, and I’ve never come across a wrapper for one before, so it couldn’t have been around too much.
Without further discussion, today it is my pleasure to reveal a wrapper for the brief American run of Nestle’s Aero.
It’s interesting to consider that Nestle had only owned the Aero brand for a short time when this US release was launched. Neslte had only acquired the brands of Rowntree-Mackintosh (creators of the Aero, originally) a year or two before this.
It’s also wild to think that earlier in the 80’s, Nestle had its own similar aerated style bar, the Choco’lite, discontinued. [I will remind readers that a Choco’lite is not the same exact bar as an Aero. An Aero is smooth, but a Choco’lite had crispy chips/bubbles.]
Does anyone recall coming across the American Aero during its brief appearance in the late 1980’s? If you do, I’d love to hear about it. I suspect that this is one of those Sasquatch like wrappers that was only glimpsed by a few.
One final piece of history I’d like to share today is that in America in 1937, Hershey released a bar called Aero. The Wikipedia states that Hershey licensed the formula from the Rowntree company, though I could find no evidence of that on the 1937 Aero wrapper scans I’ve seen. In spite of that, they might well have been licensed from the UK Aero owners at the time. Make the jump over to the CandyWrapperArchive.com, to check them out:
I hope you’ve enjoyed this look into the short-lived and mostly-unknown release of a UK/Canadian favorite into American stores. And that’s everything today – see you next time!