12 Responses to The Original 1970’s Wonka Bar – Unveiled for the First Time!

  1. David Moore says:

    Very cool! Thanks for the Wonka memories. I vaguely remember these too. Good job on the reconstruct. I’ll have to feature this on my 70s site. =)



  2. Jeff says:

    Yeah , I love the look of these , they’re great

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  4. Brandon says:

    Think about this — the logo is made to look like a neon sign with the word “Bar” in it. Thus with the dark background, it is made to evoke the look of a tavern at night. — Pretty provocative for a kids’ candy product! That’s something that they couldn’t get away with today!

  5. So they never had a Wonka Bar that looks like the one in the movie? That really surprises me. Didn’t they release some commemorative bars around the time Burton’s Wonka came out?

  6. Todd says:

    That logo/font is super cool! Nice find!

  7. Carly says:

    Wow! I nice packaging design. My friend said when the movie was first released in theaters back in the early 70’s there was an intermition half way through and they had Wonka candy for sale at the theater for the kids. How exciting? Do you have any Vintage or original Wonka memorabilia you’re interested in selling. If so, please email me. I don’t come across that stuff too often. Just thought I’d ask. Thanks for sharing!

  8. Sarah says:

    There was a Wonka bar released at the time of the film release in 1971 made by The Quaker Oats Company that was very short-lived. http://en.wikipedia.org/wiki/Wonka_Bar

    • jasonliebig says:

      Sarah, Thanks for the link. Unfortunately, Wiki entries on candy history tend to often be less-than-accurate.

      That isn’t to say that such a Wonka bar never existed, but I suspect that what people are referring to Or remembering is the Wonka Super Skrunch bar, as the one that was distributed to theaters and later sold to stores.

      There’s no record of Quaker pursuing a trademark for a Wonka bar, but you just never know. For now, the information you’ve shared adds another wrinkle to what I’ll call a “mythical” product. I hope one day I can. Cover evidence of it actually existing.

  9. Sarah says:

    Here’s two non-wikipedia mentions of Quaker Oats and Wonka bars. http://www.timburtoncollective.com/articles/catcf1.html
    Neither of these sites actually say what the original Wonka bar was like, but since the Scrumdidilyumptious was around for years, I’m betting that’s not the one they’re referring to. I recently read Ray Broekel’s Candy Bar Book, and it seems like he may even have mentioned it. I know I read about the partnership somewhere not too long ago, anyway.

    • jasonliebig says:

      Those other two links are just all referencing the same thing; this vague mention from the documentary of “Wonka bars” being given away in theaters. This is how candy history is mythologized. But Internet mentions are not hard evidence.

      Broekel’s book is a source that you can trust as well-researched, and he indicates that Skrunch and Oompas were the Wonka products at launch. He doesn’t mention the existence of a true “Wonka bar” from that period, and if anyone would have known about it, I’d have counted on him to be the guy who would.

      I have industry trades that cover the release of the film and touch upon the theater “sampling program” but they are not specific to what was sampled.

      Ive contacted Quaker and they have no record of this kind of bar being produced, though I suspect they have few existing records from the period, anyway.

      While it is not out of the realm of possibility that a Wonka bar was produced and given out at theaters, chances are that what was given out were early versions of the Wonka Skrunch.

      The idea of these mythical Wonka bars from theaters being real is a fun one, and I would love to see one surface.

      But like the myth of the 16″ Marathon bar (only sold in California 7-Elevens), and similar tales born on the net: You can’t disprove them, and people remember what they remember, but sadly that’s often not accurate.

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