15 Responses to The Original 1970’s Wonka Bar – Unveiled for the First Time!

  1. David Moore says:

    Very cool! Thanks for the Wonka memories. I vaguely remember these too. Good job on the reconstruct. I’ll have to feature this on my 70s site. =)



  2. Jeff says:

    Yeah , I love the look of these , they’re great

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  4. Brandon says:

    Think about this — the logo is made to look like a neon sign with the word “Bar” in it. Thus with the dark background, it is made to evoke the look of a tavern at night. — Pretty provocative for a kids’ candy product! That’s something that they couldn’t get away with today!

  5. So they never had a Wonka Bar that looks like the one in the movie? That really surprises me. Didn’t they release some commemorative bars around the time Burton’s Wonka came out?

  6. Todd says:

    That logo/font is super cool! Nice find!

  7. Carly says:

    Wow! I nice packaging design. My friend said when the movie was first released in theaters back in the early 70’s there was an intermition half way through and they had Wonka candy for sale at the theater for the kids. How exciting? Do you have any Vintage or original Wonka memorabilia you’re interested in selling. If so, please email me. I don’t come across that stuff too often. Just thought I’d ask. Thanks for sharing!

  8. Sarah says:

    There was a Wonka bar released at the time of the film release in 1971 made by The Quaker Oats Company that was very short-lived. http://en.wikipedia.org/wiki/Wonka_Bar

    • jasonliebig says:

      Sarah, Thanks for the link. Unfortunately, Wiki entries on candy history tend to often be less-than-accurate.

      That isn’t to say that such a Wonka bar never existed, but I suspect that what people are referring to Or remembering is the Wonka Super Skrunch bar, as the one that was distributed to theaters and later sold to stores.

      There’s no record of Quaker pursuing a trademark for a Wonka bar, but you just never know. For now, the information you’ve shared adds another wrinkle to what I’ll call a “mythical” product. I hope one day I can. Cover evidence of it actually existing.

  9. Sarah says:

    Here’s two non-wikipedia mentions of Quaker Oats and Wonka bars. http://www.timburtoncollective.com/articles/catcf1.html
    Neither of these sites actually say what the original Wonka bar was like, but since the Scrumdidilyumptious was around for years, I’m betting that’s not the one they’re referring to. I recently read Ray Broekel’s Candy Bar Book, and it seems like he may even have mentioned it. I know I read about the partnership somewhere not too long ago, anyway.

    • jasonliebig says:

      Those other two links are just all referencing the same thing; this vague mention from the documentary of “Wonka bars” being given away in theaters. This is how candy history is mythologized. But Internet mentions are not hard evidence.

      Broekel’s book is a source that you can trust as well-researched, and he indicates that Skrunch and Oompas were the Wonka products at launch. He doesn’t mention the existence of a true “Wonka bar” from that period, and if anyone would have known about it, I’d have counted on him to be the guy who would.

      I have industry trades that cover the release of the film and touch upon the theater “sampling program” but they are not specific to what was sampled.

      Ive contacted Quaker and they have no record of this kind of bar being produced, though I suspect they have few existing records from the period, anyway.

      While it is not out of the realm of possibility that a Wonka bar was produced and given out at theaters, chances are that what was given out were early versions of the Wonka Skrunch.

      The idea of these mythical Wonka bars from theaters being real is a fun one, and I would love to see one surface.

      But like the myth of the 16″ Marathon bar (only sold in California 7-Elevens), and similar tales born on the net: You can’t disprove them, and people remember what they remember, but sadly that’s often not accurate.

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  11. Rochelle says:

    I need to revive this post to clarify about the bar. Actually, yes, there WAS a real Wonka bar in 1971. I had to go to Newspapers.com to refresh my then-8-yr-old brain to remember the exact time of the promotion. At the time the movie came out (which I never got to see until I was in my 20s!!) Burger Chef had a limited-time promotion where kids got 1 free Willy Wonka’s Super Skrunch bar with any purchase. I just now found the ad in the 12 December 1971 Corpus Christi Caller-Times (TX), but where I got mine was in our town, Covington, KY. So this offer was apparently at all Burger Chef restaurants. The ad shows a drawing of the candy bar in its wrapper.

    I remember the day we went. My mom was baby-sitting her two stepdaughters, who were 5 months older and 3 years younger than me. We ordered the small hamburgers to-go, but Mom gave each of us kids money to buy our hamburger, so we’d each get a free Wonka bar. As we were getting into the car, I realized I had enough allowance change in my purse to buy another (about 25 cent) hamburger and get another free candy bar. So Mom waited while I went back in and ordered another. When I got back in the car, 5-year-old Lisa was furious that I had TWO candy bars. Mom replied that I’d used my own money to buy it, so it was fair I had two. Along with the free candy bar, we also got a golden-colored piece of paper that was made out to be like a Golden Ticket. It actually said “Golden Ticket” on it. But instead of a free trip to Wonka’s factory, it was just a promotion to buy a candy mold kit, to make your own candy at home. I didn’t order that. After this free candy bar promotion, I remember seeing the candy for sale in stores and sometimes at quick serve sit-down restaurants. In 1974 we moved several states away and I don’t remember seeing Super Skrunch after that.

    • Rochelle says:

      I just realized you meant the title of the BAR to be “Wonka Bar”–not the BRAND. It’s interesting that when the Wonka-BRAND bars were first released, it was under the brand “Willy Wonka’s” but somewhere in time it was just shortened to “Wonka’s.”

      • Jason Liebig says:


        Yes, and I mention Super Skrunch in the opening paragraph of the post. So I did cover that.

        You can find my detailed history of the Super Skrunch bar elsewhere on the site here:


        The Willy Wonka brand retained the possessive moniker “Willy Wonka’s” until several years after Nestle had acquired the company (in the early 90’s). Then, in the late 1990’s, they finally rebranded to a singular “Wonka”.

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