Target’s Halloween Private Label Candy for 2016! (and 2015, too!)

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When Halloween sections start arriving in stores, one of the first places I enjoy checking out is Target.  They always have a big variety of offerings (with exclusives like this year’s Boo-terschotch M&M’s) and they also bring out a nice selection of their own private label goodies that share a common Halloween thematic and look.  2016 was no different, so let’s take a look!

Before getting to Target’s 2016 private label Halloween, I should mention that during our 2014 Halloween Countdown two years ago, I did a piece on their releases for that season which you can check out here.  I also never got around to covering Target’s private label Halloween goodies during last year’s 2015 countdown, so I’m remedying that with a double helping today.

So let’s kick this off with a look at Target’s 2015 Halloween private label from last year, first:

—-Target 2015 Halloween Private Label—-

2015 Target Halloween mascot

2015 Target Halloween mascot

2015 Target Halloween Private Label assorted

2015 Target Halloween Private Label assorted

2015 Target Halloween Private Label assorted

2015 Target Halloween Private Label assorted

2015 Target Halloween Mad Scientist Hard Candies

2015 Target Halloween Mad Scientist Hard Candies

2015 Target Halloween Private Label clamshell gummies

2015 Target Halloween Private Label clamshell gummies

2015 Target Halloween Private Label clamshell gummies

2015 Target Halloween Private Label clamshell gummies

My favorite thing to pick up from the Target Halloween private label is always the bagged gummies, and in 2015 they presented an absolutely gorgeous range of packaging for them.

2015 Target Halloween Private Label bagged gummies

2015 Target Halloween Private Label bagged gummies

Here are those beautiful packs emptied and flattened:

Target - Mysterious Monsters Gummy Candy - 4 oz Halloween candy package - October 2015

Target – Mysterious Monsters Gummy Candy – 4 oz Halloween candy package – October 2015

Target - Spooky Eyeballs Gummy Candy - 4 oz Halloween candy package - October 2015

Target – Spooky Eyeballs Gummy Candy – 4 oz Halloween candy package – October 2015

Target - Spooky Skulls Gummy Candy - 4 oz Halloween candy package - October 2015

Target – Spooky Skulls Gummy Candy – 4 oz Halloween candy package – October 2015

Target - Zombie Bones & Brains Gummy Candy - 4 oz Halloween candy package - October 2015

Target – Zombie Bones & Brains Gummy Candy – 4 oz Halloween candy package – October 2015

Really love those.   Now let’s get to this year!

—-Target 2016 Halloween Private Label—-

More than just a place where you can find great exclusive Halloween private label each year, Target really rolls out the Halloween-themed candy in general.

2016 Target Halloween candy assortment.

2016 Target Halloween candy assortment.

2016 Target Halloween candy assortment.

2016 Target Halloween candy assortment.

2016 Target Halloween candy and snack isle.

2016 Target Halloween candy and snack isle.

2016 Target Halloween candy bulk packaging isle.

2016 Target Halloween candy bulk packaging isle.

2016 Target Halloween candy and snack isle.

2016 Target Halloween candy and snack isle.

2016 Target Halloween candy assortment.

2016 Target Halloween candy assortment.

For their Halloween private label this year, Target seems to have gone back to a look more reminiscent of their 2014 offerings, at least to my eye.  I was a bigger fan of the 2015 design direction they took, but I still appreciate what they’re doing this year as well.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label clamshell gummies.

2016 Target Halloween private label clamshell gummies.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label isle offerings.

2016 Target Halloween private label isle offerings.

As I did for their 2015, this year I picked up their entire private label Halloween gummies assortment for complete archiving.

It’s notable that in the past, Target’s seasonal private label gummies packs featured the Target name and logo on the back of the packs, but not this year.  And this is something I first noticed during the 2016 Valentine’s season with regard to Target’s private label candy.  The private label gummies packaging now features the name of a different company on the back, that of Maud Borup Inc.  It’s possible that Maud Borup has been producing their private label lines all along, and for some reason the indicia crediting change was made.  That, or Maud Borup is new to Target’s seasonal private label lineup and Target has off-loaded some of that responsibility.  I can only speculate but whatever the case, it’s a change I’ve noted and will try to find out the actual reasoning behind it sometime down the road.

Here are this year’s gummies packs:

Target - Spooky Skulls Gummy Candy - 4.5oz Halloween candy package - October 2016

Target – Spooky Skulls Gummy Candy – 4.5oz Halloween candy package – October 2016

Target - Monster Mix Gummy Candy - 4.5oz Halloween candy package - October 2016

Target – Monster Mix Gummy Candy – 4.5oz Halloween candy package – October 2016

Target - Enticing Eyeballs Gummy Candy - 4.5oz Halloween candy package - October 2016

Target – Enticing Eyeballs Gummy Candy – 4.5oz Halloween candy package – October 2016

Target - Bue Goo Bugs - 4.5oz Halloween candy package - October 2016

Target – Bue Goo Bugs – 4.5oz Halloween candy package – October 2016

And that’s everything I’ve got to share on this year’s Target Halloween private label candy offerings.  But I do have one more piece to show you, and it might be the neatest thing I reveal today.

Digging into my deep archives for the Countdown this month, I found a piece of Target private label Halloween candy packaging dating back over a decade – from the 2005 season.  It’s the only item I have for that period, so I thought I should include it as an epilogue in today’s post.  Here it is!

Target - I Want Sour - Smarties - 5.75 oz Halloween candy package - October 2005

Target – I Want Sour – Smarties – 5.75 oz Halloween candy package – October 2005

Wish I could hop back into a 2005 time machine and grab up the rest of that years’ goodies, but at least I have this one.  It’s pretty slick.

And that’s everything for today’s entry in CollectingCandy.com’s Countdown to Halloween!  See you next time!

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Today’s post has been part of CollectingCandy.com’s 2016 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.  For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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One Response to Target’s Halloween Private Label Candy for 2016! (and 2015, too!)

  1. Brandon says:

    I love the spider character that Target has used on signs in recent years. I keep hoping that they’ll put him on a wrapper, but I’ve not seen one yet.

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