7-Eleven’s Halloween Private Label Evolution!

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I first became fascinated with 7-Eleven’s private label brand back in 2014 when I noticed they were including well-known confectionery products and logos on some of their 7-Select brand packages.  Since then, I’ve been keen to keep up with all of their private label 7-Select candy offerings and it’s been a fun few years as they’ve continued to release new products pretty regularly.  That certainly goes for their groovy Halloween seasonal offerings, which have evolved each year with new packaging designs.  Make the jump to check them out!

The first year that I picked up any of the 7-Select Halloween offerings, their packaging was no different than the standard, all-year-round 7-Select candies, except that instead of a printed plastic package, the Halloween items came in a clear plastic pack with printed header card.

7-Eleven - 7-Select - Halloween Jelly Pumpkins - 3_75oz private label candy package - October 2014

7-Eleven – 7-Select – Halloween Jelly Pumpkins – 3.75oz private label candy package – October 2014

It wasn’t until the following year that 7-Select’s Halloween offerings would get a specially-designed header with vibrant and fluorescent spooky graphics.   I didn’t expect to see them create special designs for the holiday so when I saw them it was a delightful surprise.

2015 7-Eleven Halloween Jelly Pumpkins photo

2015 7-Eleven Halloween Jelly Pumpkins photo

7-Eleven - 7-Select - Halloween Jelly Pumpkins - 3.75oz private label candy package - October 2015

7-Eleven – 7-Select – Halloween Jelly Pumpkins – 3.75oz private label candy package – October 2015

7-Eleven - 7-Select - Halloween Ghastly Gummi Body Parts - 3.5oz private label candy package - October 2015

7-Eleven – 7-Select – Halloween Ghastly Gummi Body Parts – 3.5oz private label candy package – October 2015

7-Eleven - 7-Select - Halloween Candy Corn - 3.75oz private label candy package - October 2015

7-Eleven – 7-Select – Halloween Candy Corn – 3.75oz private label candy package – October 2015

And while I didn’t end up buying them, I did spot these adorable Halloween-themed lollipops at my local 7-Eleven in 2015.  From what I could tell however, these were not a 7-Eleven exclusive offering:

Halloween lollipops spotted at 7-Eleven - 2015

Halloween lollipops spotted at 7-Eleven – 2015

7-Eleven brought their Halloween 7-Select offerings back for 2016 and not content to rest on their 2015 laurels, they created all-new packaging graphics to adorn them with!

2016 7-Eleven Halloween candy display

2016 7-Eleven Halloween candy display

7-Eleven - 7-Select - Halloween Spooktacular Mix - 3.25 oz private label candy package - October 2016

7-Eleven – 7-Select – Halloween Spooktacular Mix – 3.25 oz private label candy package – October 2016

7-Eleven - 7-Select - Halloween Ghastly Gummi Body Parts - 3.5oz private label candy package - October 2016

7-Eleven – 7-Select – Halloween Ghastly Gummi Body Parts – 3.5oz private label candy package – October 2016

7-Eleven - 7-Select - Halloween Candy Corn - 3.75oz private label candy package - October 2016

7-Eleven – 7-Select – Halloween Candy Corn – 3.75oz private label candy package – October 2016

Great stuff all the way around.  But this wasn’t everything that 7-Eleven gave us in the realm of Halloween candy for 2016 because they also had larger bagged offerings, like this one for mellocreme pumpkins.

7-Eleven - Halloween Mellocreme Pumpkins - 9 oz private label candy package - October 2016

7-Eleven – Halloween Mellocreme Pumpkins – 9 oz private label candy package – October 2016

Three years on, 7-Eleven continues to impress me with their private label offerings throughout the year, but especially during the holidays.  It’s all been pretty awesome so far and I cannot wait to see what they do next!

And that’s everything I’ve got to share on 7-Eleven’s Halloween private label evolution.  See you next time!

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Today’s post has been part of CollectingCandy.com’s 2016 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site.  For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

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2 Responses to 7-Eleven’s Halloween Private Label Evolution!

  1. Carol says:

    Cool! I never noticed their Halloween candy before. I’ll definitely check it out! Thanks!

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