7-Eleven’s Name Brand 7-Select Candy!

CC_7-Eleven Store Brands Name Brands TITLE PLATE

Store brands or “private label” candy offerings are typically generic treats like jelly beans and gummy bears but sometimes they’re repackaged name brand candies.  7-Select, the private label brand from 7-Eleven recently offered up a few name brands within their candy offerings and I thought it would be a fun topic to cover.

I’ve been a fan of the 7-Eleven brand for years, likely because it is so closely tied to a certain period in my childhood and it carries that nostalgic connection.  Summer days of riding bikes to my local 7-Eleven with friends and grabbing a Big Gulp of Mountain Dew before an evening of Dungeons and Dragons is a great memory.  A few years ago, that happy nostalgic connection with 7-Eleven even prompted me to pick up this vintage t-shirt on eBay:

7-Eleven - Support Your Local 7-Eleven screen print t-shirt - Late 1970's  Early 1980's

7-Eleven – Support Your Local 7-Eleven screen print t-shirt – Late 1970′s Early 1980′s

Due to my fondness for the brand, when 7-Eleven started producing their own private label products in the form of 7-Select, I thought it was cool.  I first took note of an early version of the 7-Select private label brand back in 2010 when I snagged this animal crackers box:

7-Eleven - 7-Select Animal Crackers box - 2010

7-Eleven – 7-Select Animal Crackers box – 2010

Not long after I picked up those animal crackers, 7-Eleven would soon revamp the look of 7-Select, and when they started offering up candy under that new logo it really caught my attention.

7-Select has been producing a range of peg-bag candy for a while now, though the offerings have been the more traditionally generic type of products.  [Edit: 7-Select has actually been offering candy since the private label launch in 2009.]  Here are a few of them:

7-Eleven - 7-Select generic candy assortment packages - 2013

7-Eleven – 7-Select generic candy assortment packages – 2013 – Source: 7-Eleven

As a collector, I thought those generic packs were pretty neat and I had planned to add at least a couple of them to my collection.   But when I saw that 7-Select had begun to offer name brands as part of their product range, I grabbed them up.  To me, these were must-haves and here they are:

7-Eleven - 7-Select - Wonka Runts - 3 oz store brand candy bag package - 2014

7-Eleven – 7-Select – Wonka Runts – 3 oz store brand candy bag package – 2014

Though these are released under the 7-Select private label, the inclusion of name brand graphics makes them a true crossover product.  So for me, these can easily be considered an unusual part of my Wonka collection, or my Just Born Hot Tamales collection:

7-Eleven - 7-Select - Just Born Hot Tamales - store brand candy bag package - 2014

7-Eleven – 7-Select – Just Born Hot Tamales – store brand candy bag package – 2014

It’s worth noting that with the 7-Select name brand packs I picked up, those name brands come from three different companies; Nestle-Wonka, Just Born, and finally the Ferrara Candy Company:

7-Eleven - 7-Select - Ferrara Pan Atomic FireBall - 2 oz store brand candy bag package - 2014

7-Eleven – 7-Select – Ferrara Pan Atomic FireBall – 2 oz store brand candy bag package – 2014

I’ll be watching to see what other name-brands get picked up by 7-Eleven for incorporation into the 7-Select range.  I’ve also found that, now that I have these packs, I feel the pull to track down the full range of 7-Select generic candy packages for my collection.  Ah, the life of a collector.

And that’s everything from me on 7-Eleven’s name brand 7-Select offerings.  See you next time!

 

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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3 Responses to 7-Eleven’s Name Brand 7-Select Candy!

  1. tOkKa says:

    –>> I miss SLURPEE gum. Hm ..wonder if you can still get it.

    ~ t

  2. Brandon says:

    I like the co-branding here. Lots of fun.

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