For Halloween this year, Mars came up with a pair of terrific seasonal editions of two of their all-year-round products: 3 Musketeers and Snickers Xtreme, re-branding them as Muskefears and Snickers XScream. These are two of my favorites from 2015’s new introductions, so make the jump to check them out!
I think it’s especially great when products get seasonal releases that play upon their existing names in clever ways. Nestle-Canada did a great job of this back in 2012 with their Halloween ScAero bar and Coffin Crisp, and they also nailed it with their UK Queen Elizabeth Diamond Jubilee “Brit Kat” Kit Kat edition. So when I heard that Mars was releasing a Halloween version of 3 Musketeers as “Muskefears”, I was sold. Let’s check these out!
The outer packaging for Muskefears is a striking foil bag with graphical spider-web details. It also has a nice cutaway image of one of the fun size bars, showcasing the novel feature of its Halloween-themed “Spooky Red Nougat”. Pretty awesome. The individual Fun Size wrappers also sport a foil look and the Muskefears name.
For Snickers XScream, no changes were made to the actual candy so this is an entirely package-based re-branding, but it’s an appealing one with a great ghost illustration on the large package as well as each individual Fun Size wrapper.
Great-looking stuff from Mars this year and it hearkens back to the fun Halloween edition Snickers Bites packaging I found last year (which I didn’t see around this season).
And that’s everything I’ve got to share on Mars’ Halloween Muskefears and Snickers XScream releases. Hope you enjoyed seeing them and I’ll see you next time!
Today’s post has been part of CollectingCandy.com’s 2015 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site. For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.
Pingback: Sweet packaging from the archives of “Candy Geek” Jason Liebig | DesignEdge
The x-scream candies ARE different- they are all peanuts and caramel- no nougat.
You’re right and I should have been more clear. These are no different than the standard Snickers Xtreme bars, of which they are the seasonal edition of.
Pingback: 3 Musketeers’ Spooky Red Halloween Fun Size 2016 Evolution! | CollectingCandy.com