M&M’s Dulce de Leche Caramel!

CC_M&M's Dulce De Leche TITLE PLATE

By the late 1990’s and early 2000’s, marketers had become well aware of the importance of the growing Hispanic population in the United States.  One of the ways the confectionery business began flirting with this market was by incorporating traditionally Hispanic flavors into their products.   I previously covered the Mango with Chili Fun Dip flavor that Wonka developed but never produced.  Today I’m excited to feature an M&M’s product released in 2002 which embraced a traditionally Mexican and South American treat flavor – Dulce de Leche Caramel M&M’s!

Unlike some of the limited edition flavors released over the last decade, Dulce de Leche Caramel appears intended to have become part of the standard assortment of M&M’s flavors.   I don’t think I ever noticed these when they were out but the flavor sounds so good, it’s one I wish I had the chance to sample.

Here are the pieces of packaging for M&M’s Dulce de Leche Caramel I have in my collection:

Mars - M&M's - Dulce de Leche Caramel - .66 oz 25-cent Try Me candy package - 2002

Mars – M&M’s – Dulce de Leche Caramel – .66 oz 25-cent Try Me candy package – 2002

Mars - M&M's - Dulce de Leche Caramel - New - 1.69 oz candy package - 2002

Mars – M&M’s – Dulce de Leche Caramel – New – 1.69 oz candy package – 2002

M&M-Mars - M&M's Dulce de Leche Caramel - display box - 2001 2002

M&M-Mars – M&M’s Dulce de Leche Caramel – display box – 2001 2002

M&M’s Dulce de Leche ended up having a fairly short run in stores and one that may have only ever been available in select regions, but I’d like to think that the flavor could one day make a return.

Anyone remember trying these when they were out?  I’d love to hear what you thought of them.

And that’s everything I’ve got on M&M’s Dulce de Leche Caramel.  See you next time!

cc_M&M's Dulce De Leche closing image

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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3 Responses to M&M’s Dulce de Leche Caramel!

  1. Sarah Ener says:

    I only had them a few times. I was extremely disappointed when they disappeared from stores. I thought I had them in Houston, but it may have been San Antonio. I was just randomly telling my husband about them and went online to see if they might still exist out of the US. But it looks like they were a very short run. I would love to see them back.

  2. Anne Vander-Roll says:

    We had them on our honeymoon in Newport Beach CA. We bought them at Long’ s. I loved them and went back and bought all they had. They were not chewy but truly dulce de leche. I wish they’d bring them back.

  3. Morgan Z says:

    I loved these so much I wrote to M&Ms about them. I received a response that they were merely test marketing them in select regions (I purchased mine in Southern California). I’m not sure why they never made it out of the test marketingn phase, they were amazing, and I wish they’d come back!

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