M&M’s Dulce de Leche Caramel!

CC_M&M's Dulce De Leche TITLE PLATE

By the late 1990’s and early 2000’s, marketers had become well aware of the importance of the growing Hispanic population in the United States.  One of the ways the confectionery business began flirting with this market was by incorporating traditionally Hispanic flavors into their products.   I previously covered the Mango with Chili Fun Dip flavor that Wonka developed but never produced.  Today I’m excited to feature an M&M’s product released in 2002 which embraced a traditionally Mexican and South American treat flavor – Dulce de Leche Caramel M&M’s!

Unlike some of the limited edition flavors released over the last decade, Dulce de Leche Caramel appears intended to have become part of the standard assortment of M&M’s flavors.   I don’t think I ever noticed these when they were out but the flavor sounds so good, it’s one I wish I had the chance to sample.

Here are the pieces of packaging for M&M’s Dulce de Leche Caramel I have in my collection:

Mars - M&M's - Dulce de Leche Caramel - .66 oz 25-cent Try Me candy package - 2002

Mars – M&M’s – Dulce de Leche Caramel – .66 oz 25-cent Try Me candy package – 2002

Mars - M&M's - Dulce de Leche Caramel - New - 1.69 oz candy package - 2002

Mars – M&M’s – Dulce de Leche Caramel – New – 1.69 oz candy package – 2002

M&M-Mars - M&M's Dulce de Leche Caramel - display box - 2001 2002

M&M-Mars – M&M’s Dulce de Leche Caramel – display box – 2001 2002

M&M’s Dulce de Leche ended up having a fairly short run in stores and one that may have only ever been available in select regions, but I’d like to think that the flavor could one day make a return.

Anyone remember trying these when they were out?  I’d love to hear what you thought of them.

And that’s everything I’ve got on M&M’s Dulce de Leche Caramel.  See you next time!

cc_M&M's Dulce De Leche closing image

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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11 Responses to M&M’s Dulce de Leche Caramel!

  1. Sarah Ener says:

    I only had them a few times. I was extremely disappointed when they disappeared from stores. I thought I had them in Houston, but it may have been San Antonio. I was just randomly telling my husband about them and went online to see if they might still exist out of the US. But it looks like they were a very short run. I would love to see them back.

  2. Anne Vander-Roll says:

    We had them on our honeymoon in Newport Beach CA. We bought them at Long’ s. I loved them and went back and bought all they had. They were not chewy but truly dulce de leche. I wish they’d bring them back.

  3. Morgan Z says:

    I loved these so much I wrote to M&Ms about them. I received a response that they were merely test marketing them in select regions (I purchased mine in Southern California). I’m not sure why they never made it out of the test marketingn phase, they were amazing, and I wish they’d come back!

  4. Karen says:

    I came across the dulce de leche m&m’s at the shoppette on Ramstein AB in Germany when my husband was stationed there with the USAF in 2002. They only had the big bags at the store and I bought 2. Omg, loved, loved, loved them so much. I must confess I’m not a fan of m&m’s but I’m a huge caramel fan, so I couldn’t help but buy them. The next time I went back to the store they had sold out and they never got another shipment. I never got to taste them again 🙁 For now I live in hope that they will be released again.

  5. Jennifer says:

    I had these one year while on vacation in Orlando! So good! I was using any excuse to head back to Publix to buy more! Everyone who tasted them loved them so I was so sure they would be available nationwide but sadly, it was not to be.

  6. MD says:

    The lady that ran a store near our house in Victoria,tx use to gave us her box of samples she had gotten from the company. They were my favorite.

  7. Deb says:

    I bought them in Boca Raton FL back in 2001-2002. I was living in Boca Raton but travelling back and forth to Omaha NE every 2 months and would bring 5 or 6 bags of Dulce du Leche to NE with me each time. They were amazing!! I heard they were just test marketing them in areas with Spanish population. Wish they would bring them back. They were delicious!!!

  8. Brenda says:

    I remember these only found one small package. When I contacted the company was told it was only in test markets. Sooo good.

  9. Lisa says:

    I had them on my honeymoon in 2002. We bought them in Puerto Rico and they were amazing! I just saw that they are going to be releasing caramel m&m’s soon. It’s ridiculous how excited I am about that!

    • Jason Liebig says:

      Yeah, I’m pretty excited about the new M&M’s Caramel coming soon, too! A very different product than these, as the new ones are actually caramel-filled. But still awesome!

  10. emily says:

    My husband and I found these on a cruise ship in 2001. They were so delicious!! We couldn’t wait until they started selling in the stores, but sadly they never did! I’m so disappointed that the new caramel ones they are going to come out with look nothing like the dulce de leche ones! The dulce de leche m&m’s were NOT chewy!

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