American Candy’s 1970′s Disney Hard Candy Lineup!

CC_American Candy Disney TITLE PLATE

Early last year I published a piece on the souvenir candy packaging that is often available at Disney theme parks.  It was a lot of fun showcasing the pieces I had for that and it reminded me that there has been quite a lot of Disney candy over the years licensed for sale at standard retail.  One of the companies that was in the licensed Disney candy business for decades was American Candy Co.   Today I’ll be looking at American Candy’s Disney hard candy lineup first launched in 1977.

Initially previewed for the candy trade during the American Bicentennial in 1976, American (then American Candy Manufacturing) published the following advertisement.  The ad played on the company’s name as well as seeming to want to leverage the popularity of the Bicentennial celebration.  It did not feature any actual product photos:

American Candy Manufacturing Co - What's more American than Mickey Mouse - candy trade magazine ad - December 1976

American Candy Manufacturing Co – What’s more American than Mickey Mouse – candy trade magazine ad – December 1976

Just a few months later in March 1977, American Candy would showcase their actual product with the following ad:

American Candy Manufacturing Co - Disney - makes the difference - candy trade magazine ad - March 1977

American Candy Manufacturing Co – Disney – makes the difference – candy trade magazine ad – March 1977

Finally, in October of that same year, another ad would roll out to the candy trade focusing on consumer satisfaction.  It features a pretty great quartet of 70′s kids enjoying the treats:

American Candy Manufacturing Co - Disney - Experts agree - candy trade magazine ad - October 1977

American Candy Manufacturing Co – Disney – Experts agree – candy trade magazine ad – October 1977

I’m fortunate that over the last couple of years I’ve picked up packaging examples for every one of these American Candy Disney treats and added them to my collection.  Here they are:

American Candy Company - Disney - Mickey's Mouseketeer Pop - 1 oz candy lollipop wrapper - 1978

American Candy Company – Disney – Mickey’s Mouseketeer Pop – 1 oz candy lollipop wrapper – 1978

American Candy Company - Disney - Dumbo Pops - 1 oz candy lollipop wrappers - 1978

American Candy Company – Disney – Dumbo Pops – 1 oz candy lollipop wrappers – 1978

American Candy Company - Disney - Donald Duck Stick - 1 1/3 oz candy wrapper - 1978

American Candy Company – Disney – Donald Duck Stick – 1 1/3 oz candy wrapper – 1978

_American Candy Company - Disney - Goofy's Goof Balls - 1 1/3 oz candy wrapper - 1978

American Candy Company – Disney – Goofy’s Goof Balls – 1 1/3 oz candy wrapper – 1978

That’s all four of ‘em.

I did some research to try to determine what became of American Candy or if they’re still around and I couldn’t come up with anything conclusive.  They certainly don’t appear to be in business anymore.  In going through my archives I did learn that American Candy was still in the licensed Disney candy business as late as 1996:

American Candy Company - Disney - Quality candies always in character - candy trade magazine ad - January 1996

American Candy Company – Disney – Quality candies always in character – candy trade magazine ad – January 1996

So it would appear that American Candy’s partnership with Disney lasted two decades at the very least.

And that’s everything I’ve got to share today on American Candy’s lineup of Disney hard candies from the 1970′s.  See you next time!

CC_Disney Wrappers closer imageCC_American Candy Disney closing image

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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4 Responses to American Candy’s 1970′s Disney Hard Candy Lineup!

  1. tintin lachance says:

    I’d be fascinated to hear about it if you’re able to track the lifespan of those Mickey’s Mouseketeer Pops in more detail in the future. I have vague memories of them from my own childhood, well after they were introduced in the 1970s (I was born in 1987), but maybe I’m just remembering suckers with Mickey Mouse packaging, rather than specifically Mouseketeer branding. Either way, I’d completely forgotten them before reading this.

    • Jason Liebig says:

      Tintin,

      I’ve no doubt that these could have been around for many years. As you point out though, it’s equally possible that what you remember is a different product or an updated one.

      I think it’s safe to assume that American Candy continued to produce Disney licensed candy throughout the 80′s, based on them still being a licensee in 1996. Without hard evidence of what they were up to in the 80′s, we can only speculate and I think your own speculation is as good as any. If I ever unearth anything new, I’ll endeavor to write a follow-up.

      But thank-you for sharing your personal memories of these (or not these). :-)

  2. Paul says:

    I assumed that Goof Balls were gumballs, but I was wrong. What sort of candy were they? Compressed dextrose? Were they like Runts?

    I remember Luv Pops. They always reappeared in my schools around Valentine’s Day. Good memories!

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