Early last year I published a piece on the souvenir candy packaging that is often available at Disney theme parks. It was a lot of fun showcasing the pieces I had for that and it reminded me that there has been quite a lot of Disney candy over the years licensed for sale at standard retail. One of the companies that was in the licensed Disney candy business for decades was American Candy Co. Today I’ll be looking at American Candy’s Disney hard candy lineup first launched in 1977.
Initially previewed for the candy trade during the American Bicentennial in 1976, American (then American Candy Manufacturing) published the following advertisement. The ad played on the company’s name as well as seeming to want to leverage the popularity of the Bicentennial celebration. It did not feature any actual product photos:
Just a few months later in March 1977, American Candy would showcase their actual product with the following ad:
Finally, in October of that same year, another ad would roll out to the candy trade focusing on consumer satisfaction. It features a pretty great quartet of 70’s kids enjoying the treats:
I’m fortunate that over the last couple of years I’ve picked up packaging examples for every one of these American Candy Disney treats and added them to my collection. Here they are:
That’s all four of ’em.
I did some research to try to determine what became of American Candy or if they’re still around and I couldn’t come up with anything conclusive. They certainly don’t appear to be in business anymore. In going through my archives I did learn that American Candy was still in the licensed Disney candy business as late as 1996:
So it would appear that American Candy’s partnership with Disney lasted two decades at the very least.
And that’s everything I’ve got to share today on American Candy’s lineup of Disney hard candies from the 1970’s. See you next time!