As a candy marketing enthusiast, one of the fun things for me to look back on are the old TV commercials for candy products. There’s no shortage of these wonderful commercials on spots like YouTube – a place where I’ve sought out many of them. Some of these spots I remember fondly and some of them I’d never seen before. For all that are out there and currently available to see – there remain countless candy commercials still lost to time and in recognition of CollectingCandy.com’s two-year anniversary tomorrow I’d like to remedy that – at least in a small way.
Today, I’m premiering three previously-lost 1970’s candy commercials. Classics that, before today, have not been seen since their original broadcast dates.
The source of today’s commercials are original film reels which I acquired a handful of years ago. I’d had them stored with my collection and finally put the effort forth to get them professionally transferred so that I could share them here.
For those that aren’t aware, film does not age well and even in the best of conditions, it can significantly degrade over time (a bit like a lot of vintage candy, it seems). The original film reels for these three spots had, through the decades, begun to degrade. Most notably, the color of the film itself began to take on a sort of yellowish-red cast. Though a degree of color-correction has been performed on these you will still notice that the colors appear washed out. In spite of that I hope you’ll enjoy the opportunity to see these wonderful commercial spots which haven’t been seen in a generation.
First up is a spot for the 1971 introduction of Nestle’s Choco’lite bar – a brand I’ve covered in the past. In fact, this commercial reminds me I have a lot of updates and I’m due to create a Choco’lite follow-up post soon:
My second commercial for today is one that I’m particularly excited to share, as it is a previously-lost 1970’s Marathon bar commercial featuring Marathon John! Regular readers may recall that last year I dedicated a series of posts to the Marathon bar, including one post dedicated to the Marathon John television spots. My enthusiasm for those spots even led to the creation of a new Marathon John “retromercial” in the format of the originals.
During that three day coverage last year, I was aware of this fourth Marathon John commercial from when it was originally aired but I didn’t have a transfer of it and there was no copy to be found on the internet. I’m happy to change that today. Finally joining Quick Carl, Captain Quick, Quick Claude (and even our own Quick Calvin) – here is the premiere of Marathon “Quick Kurt”:
Last up today, I have a great Snickers commercial with a jingle that I think you’ll agree is pretty catchy. Though my memories of it are foggy, I do recall this one from my 1970’s Saturday Morning Cartoon viewing sessions. Here is the spot for “Snickers – The Wild Bunch (of Peanuts)”:
And that’s everything – all three formerly-lost candy commercials! There are still many similar candy commercials out there that have not been found, archived or preserved but in the coming years I hope to find and document as many as I can right here on this site.
Tomorrow we’ll be celebrating CollectingCandy.com’s two-year anniversary with a post I’m especially proud of and one I’m excited to share. I hope you’ll stop back by to check it out.
See you next time!