7-Eleven’s Slurpee-Infused Gum Lineup from 2003!

CC_Slurpee Infused Gum TITLE PLATE_WIP_BOver the last two days I’ve covered the topics of 7-Eleven’s recent name brand private label releases as well as their launch of Slurpee-branded gum in the late 1990′s.  Today I’m rounding out the 7-Eleven theme by presenting a great release that has, thus far, been the last in the Slurpee gum story – 2003′s Slurpee Infused Gum!

After a few years of having Slurpee-branded gum on shelves, 7-Eleven brought in an outside firm to redesign the product and give it a bold, fresh look.  The result was a lineup of “Slurpee Infused” gum flavors, with each package receiving a striking fluorescent color scheme and its own distinctive mascot.  Here they are:

7-Eleven - Lotte - Slurpee Infused Gum - Frostilla Vanilla - liquid filled - 49-cent gum wrapper - 2003

7-Eleven – Lotte – Slurpee Infused Gum – Frostilla Vanilla – liquid filled – 49-cent gum wrapper – 2003

7-Eleven - Lotte - Slurpee Infused Gum - Seed-Spittin Watermelon - liquid filled - 49-cent gum wrapper - 2003

7-Eleven – Lotte – Slurpee Infused Gum – Seed-Spittin Watermelon – liquid filled – 49-cent gum wrapper – 2003

7-Eleven - Lotte - Slurpee Infused Gum - Rippin' Blue Raspberry - liquid filled - 49-cent gum wrapper - 2003

7-Eleven – Lotte – Slurpee Infused Gum – Rippin’ Blue Raspberry – liquid filled – 49-cent gum wrapper – 2003

7-Eleven - Lotte - Slurpee Infused Gum - Smackin' Sour Apple - liquid filled - 49-cent gum wrapper - 2003

7-Eleven – Lotte – Slurpee Infused Gum – Smackin’ Sour Apple – liquid filled – 49-cent gum wrapper – 2003

Unlike the previous four wrappers this next example lacks the 49-cent on-pack printed price.  It also features an ingredients list in two languages, French and English.  It makes me wonder if it might have been a wrapper version created for the Canadian market.

7-Eleven - Lotte - Slurpee Infused Gum - Super Power Sour Strawberry - liquid filled - gum wrapper - 2003

7-Eleven – Lotte – Slurpee Infused Gum – Super Power Sour Strawberry – liquid filled – gum wrapper – 2003

The final wrapper from my collection features an entirely bilingual design, which was almost certainly produced for Canadian distribution:

7-Eleven - Lotte - Slurpee Infused Gum - Mouth Alterin' Black Raspberry - liquid filled - gum wrapper - 2003

7-Eleven – Lotte – Slurpee Infused Gum – Mouth Alterin’ Black Raspberry – liquid filled – gum wrapper – 2003

Those are the six wrappers I have in my collection and the only flavors of Slurpee-infused gum I’ve ever come across.  However, in researching the origins of the brand I uncovered the firm that handled the redesign for Slurpee gum: Think Neu Creative.  On the company’s website I discovered a wrapper design for an additional flavor that I’ve yet to track down an example of – Cabana Strawbana:

7-Eleven - Slurpee Infused Gum - Cabana Strawbana wrapper design proof - Image source Think Neu Creative

7-Eleven – Slurpee Infused Gum – Cabana Strawbana wrapper design – Image source Think Neu Creative

That’s all of ‘em – they make for a pretty great gang of mascots, don’t you think?

As a collector I was quite happy to finally track these pieces down.  Though the Slurpee-Infused gum line ceased production only a decade ago, they still proved difficult to find.  But that’s the way it is with candy packaging – once it’s off store shelves, it’s gone!

I would love to see 7-Eleven lending the Slurpee name to new confectionery offerings and with them doing more and more private label products, I think it’s a real possibility.  I’m certainly crossing my fingers that it will happen – it’d be pretty cool.

That’s everything on the Slurpee-Infused gum lineup of 2003, and it also ends our three-day 7-Eleven focused coverage.  I hope you enjoyed it, and I’ll see you next time!

7-Eleven Slurpee-Infused gum packs - final look

7-Eleven Slurpee-Infused gum packs – final look

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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3 Responses to 7-Eleven’s Slurpee-Infused Gum Lineup from 2003!

  1. Todd says:

    Those are wild! Wonder how they’d look under a black light?

  2. tOkKa says:

    –>> OH EM GEE !! !!

    ~ t

  3. Brandon says:

    Wow, those are all so incredible! I’m a huge 7-Eleven fan and love those fun mascots. Wonderful collection!

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