Over the last two days I’ve covered the topics of 7-Eleven’s recent name brand private label releases as well as their launch of Slurpee-branded gum in the late 1990′s. Today I’m rounding out the 7-Eleven theme by presenting a great release that has, thus far, been the last in the Slurpee gum story – 2003′s Slurpee Infused Gum!
After a few years of having Slurpee-branded gum on shelves, 7-Eleven brought in an outside firm to redesign the product and give it a bold, fresh look. The result was a lineup of “Slurpee Infused” gum flavors, with each package receiving a striking fluorescent color scheme and its own distinctive mascot. Here they are:
Unlike the previous four wrappers this next example lacks the 49-cent on-pack printed price. It also features an ingredients list in two languages, French and English. It makes me wonder if it might have been a wrapper version created for the Canadian market.
The final wrapper from my collection features an entirely bilingual design, which was almost certainly produced for Canadian distribution:
Those are the six wrappers I have in my collection and the only flavors of Slurpee-infused gum I’ve ever come across. However, in researching the origins of the brand I uncovered the firm that handled the redesign for Slurpee gum: Think Neu Creative. On the company’s website I discovered a wrapper design for an additional flavor that I’ve yet to track down an example of – Cabana Strawbana:
That’s all of ‘em – they make for a pretty great gang of mascots, don’t you think?
As a collector I was quite happy to finally track these pieces down. Though the Slurpee-Infused gum line ceased production only a decade ago, they still proved difficult to find. But that’s the way it is with candy packaging – once it’s off store shelves, it’s gone!
I would love to see 7-Eleven lending the Slurpee name to new confectionery offerings and with them doing more and more private label products, I think it’s a real possibility. I’m certainly crossing my fingers that it will happen – it’d be pretty cool.
That’s everything on the Slurpee-Infused gum lineup of 2003, and it also ends our three-day 7-Eleven focused coverage. I hope you enjoyed it, and I’ll see you next time!