Happy Halloween everyone!
Yep, it’s October 31st and the finale of our second annual participation in the Countdown to Halloween. It’s been quite a fun month, where we posted 27 new entries dedicated to Halloween candy packaging and marketing. [Note: During the countdown month we also hit a big milestone with CollectingCandy.com's 400th post overall.]
For the final entry in our month-long countdown, we’re going to look at a variety of Halloween packaging from Hershey, starting with what I’m calling their “Humorous Tombstone” collection.
When shopping for Halloween candy these days, it can be hit-and-miss with true Halloween-themed packaging mixed in with Autumn or Fall packaging. So when I saw a Hershey snack-size variety pack containing bars with groovy Halloween-themed tombstone wrappers, it was a must-buy.
There were five different tombstone wrappers in the assortment as well as a small Reese’s Pumpkin. Here they are:
And while I did cover the history of Reese’s Pumpkins earlier this month, I still wanted to include the snack-size wrapper here:
Another fun Hershey Halloween item I found this year was Hershey’s Milk Chocolate Ghost, featuring a wrapper design that I believe is new for 2013. Love the artwork on this one:
As I mentioned earlier, manufacturers have split their seasonal marketing efforts between products targeted directly at Halloween and those that go broader with an appeal to the entire Autumn time frame.
One product that I could only find in Autumn packaging this year was Hershey’s Minitatures. Fortunately, I snagged a Halloween-themed edition last year in 2012. Here it is:
The individual foil wrappers even had little Halloween bats printed on them:
I like those Halloween Hershey Miniatures a lot.
Another group of Halloween Hershey wrappers comes in the form of a quartet of snack-size chocolate bar wrappers from about a decade ago. Unfortunately I don’t have the outer package these came in, but I am glad to at least be able to share these:
Last up for today we’re going all the way back to the 1970′s with a pair of newspaper clippings of Halloween-targeted coupons from Hershey.
Little devil, indeed — that’s a fun one.
And with that, I would like to wish everyone a happy and fun Halloween evening and I hope you all get the treats (and tricks) you really love. But if you don’t, make sure you share the less-desirable goodies with friends – because every treat is someone’s favorite!
See you next time!
Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.