Reese’s Peanut Butter Pumpkins — Revised & Revisited!

CC_Reese's PUmpkins TITLE PLATE 2013b

For Halloween 2012 Reese’s updated its Reese’s Peanut Butter Pumpkins with a brand new package design — a change that was covered here during last year’s countdown.  Since that time I’ve uncovered a pair of earlier versions which prompted today’s Reese’s re-visitation.

Reese’s Peanut Butter Pumpkins followed in the footsteps of Reese’s successful Peanut Butter Eggs which, as I discovered earlier this year, were created in the late 1960′s.  So it might come as a surprise that it took 25 years after the introduction of Reese’s Eggs for them to branch into a Halloween shape with Reese’s Pumpkins.  But based on the information I was able to find from the United States Trademark Office archives, Reese’s Peanut Butter Pumpkins were first introduced in 1992.  Here’s an image of one of those earliest wrappers:

Hershey - Reese's Peanut Butter Pumpkin - chocolate candy wrapper - 1992 - Source USTO Archives

Hershey – Reese’s Peanut Butter Pumpkin – chocolate candy wrapper – 1992 – Source USTO Archives

Reese’s Peanut Butter Pumpkins received their first update around 1998 with a color scheme and design they would carry into the millennium.  Recently, I was excited to add one of these wrappers to my collection. Here it is:

Hershey - Reese's Peanut Butter Pumpkin - chocolate candy wrapper - 1998-2003

Hershey – Reese’s Peanut Butter Pumpkin – chocolate candy wrapper – 1998-2003

In the mid-2000′s another package refresh occurred, though it largely retained the color scheme of the previous design:

Hershey's - Reese's Peanut Butter Pumpkin - candy wrapper - October 2010

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2010

For Halloween 2012, Hershey’s brought the look of Reese’s Pumpkins more inline with the rest of the Reese’s brand color scheme – a change which I covered in detail last year:

Hershey's - Reese's Peanut Butter Pumpkin - candy wrapper - October 2012

Hershey’s – Reese’s Peanut Butter Pumpkin – candy wrapper – October 2012

And that brings our Reese’s Pumpkin packaging evolution from 1992 all the way up to 2013.  I love seeing how product packages like this evolve over time so it’s been fun filling in the earlier years for this.  I hope you dig it, too.

And that’s it for today’s entry.  See you next time!

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Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.

CC_Collecting Candy Halloween masthead 2013

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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One Response to Reese’s Peanut Butter Pumpkins — Revised & Revisited!

  1. I think for Halloween packaging, I prefer the purple. But, all good, since they all contain the magical Reeses Pumpkin inside!

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