Today we’re going to jump back in time to take a look at a trio of neat 1960’s Halloween magazine ads for Brach’s candies.
[Note: The main computer here at CollectingCandy HQ has been out of commission since Friday evening, but with a replacement power supply arriving earlier today, we're happy to be back in business with this post!]
Brach’s have long embraced the Halloween holiday with all manner of seasonal treats and by the look of these ads, they had already hit their stride half a century ago. Let’s take a look:
I love how they refer to the kids as “goblins” in the ad – great stuff. Here are a few close-ups of the neat packaging that ad featured:
I have a wrapper for Brach’s Chocolate Peanut Butter Bars which could be the same style that appears in that last box image:
The next ad is from 1962 and features a different approach, this time featuring a photo rather than an illustration:
I noticed that from the 1961 to 1962 ads, the wrapper design for the Peanut Butter Bars changes – here are a pair of closer looks:
Last up for viewing today is another double-page split ad, this one from 1965:
These double-page spreads are unusual in that they leave half the real estate open on the second page for editorial content. This is what this ad looked like before I scanned and cleaned it up:
It’s interesting that some of the artwork in this 1965 ad is reused from the 1961 version. Also of note is the early use of the Brach’s star-apostrophe, dual-color logo which places its introduction in the 1963-1965 period.
Here are some close-ups from the 1965 ad:
This ad is the first time I’ve seen Brach’s French Burnt Peanuts box, so I can now add it to my want list with the hopes that it will join my vintage Brach’s box collection.
I’ve had one of those Peanut Butter Huck Finn wrappers in my collection for a few years, so it’s great to see it in this vintage ad for Brach’s Halloween candy. Here’s my original wrapper:
And that concludes our look at this trio of 1960’s Brach’s Halloween magazine ads. I hope you’ve enjoyed them.
See you next time!
Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.