About the site:
CollectingCandy.com’s mission is the celebration of candy packaging, candy marketing, candy history and the people behind it all, as well as the documentation and preservation of the history of those subjects.
Initially launched with the goal of presenting exclusive coverage composed of short daily blog entries in addition to more in-depth pieces, the site has evolved to more intermittent yet more in-depth, heavily-researched editorials. The content and coverage of specific brands and categories found on CollectingCandy.com is unprecedented and represents a gathering together of years of foundational primary research on the genre. In countless cases, the brands and items covered here were un-Google-able previous to being published on the CollectingCandy site. Expect to see exclusive images of packaging and learn details of candy brands and history you won’t find anywhere else.
CollectingCandy.com also hopes to shine an entertaining and positive light on the unknown stories and colorful personalities behind some of candy’s well-known brands and forgotten favorites while also covering the more compelling contemporary releases.
About the Author:
Jason Liebig is a New York City based writer, editor, producer, actor and host. After spending much of his early career in the comic book business, most notably as an editor for Marvel Comics’ X-Men, he has since split his time between developing his own properties while still consulting and working on others.
Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted for The Smithsonian, The Baseball Hall of Fame in Cooperstown, and New York’s Museum of Food and Drink and more.
His knowledge of vintage brands and packaging (as well as his singular archive of vintage packaging materials) has allowed him to serve as art department consultant on such period television productions as AMC’s Mad Men and The Goldbergs on ABC as well as feature films like Stephen King’s “It”. That iconic 1980’s Eggo box seen in Netflix’s Stranger Things? It was re-created and built from the scans of Jason’s prized original.
Jason has also been a featured host and guest on Food Network, France’s M6 Capital, New York’s TheActionRoom.com and others. An early profile of Jason and his work with CollectingCandy.com can be found on Salon.com Wrapper’s Delight and the original article on Narrative.ly. A more recent interview from 2017 with Jason was featured in The New York Times, discussing the Wonka brand.
In 2017 Jason became a bona fide television host when he helped create a show celebrating some of America’s most iconic junkfood brands, also serving as its enthusiastic host, which you can see selected highlights from here: