Mars Celebrates 20-Years in Russia! And How I Got My Piece of the Berlin Wall.

CC_Mars - 20 Years in Russia Title Plate

From 2011-12 the Mars company celebrated 20 years of selling their products in Russia by releasing bars with special commemorative wrappers.  I recently acquired a variety of these and thought they’d be fun to discuss, while also sharing some personal memories from the period.  It’s going depart a bit from our typical post format, but I hope you enjoy the tale I’m about to tell.

I grew up in the 1970′s and 1980′s, years when the Cold War was the primary backdrop of the geopolitical landscape.   But in the fall of 1989, things were changing and in November of that year the Berlin Wall came down.  That historical event had both literal and symbolic implications for how the world worked, and two years later the Soviet Union would be dissolved.

That dissolution presented an opportunity for western companies and opened the door to hundreds of millions of previously-unavailable customers.  One of those companies was M&M/Mars, who in 1992 began to sell their bars to the citizen-consumers of the new Russia.

Before I get to the wrappers, I want to share the story of how I got to experience a little bit of this giant piece of history.  You see, in July of 1990 I was backpacking through Western Europe with two friends when we decided to visit the Berlin Wall before it was all torn down.

So it followed that we put ourselves on a night train traveling through a large swath of what was East Germany only a few months before.   It was in May of 1990 when East and West Germany agreed to a common currency and trade, an agreement which had taken effect just a dozen days before our arrival.

During that dark night, the train slowed as it passed through small East German towns and we would peer out the windows to catch glimpses of this foreign land.  To us, these East German towns looked as though they had been frozen in 1949; there was no sign of the familiar commercialism and colorful capitalism that we had grown up with.   The buildings and streets seemed cold and drab, not to mention a lack of any modern-looking automobiles.  It was both exciting and frightening because it felt as if we had passed over into a truly alien landscape.  [There was also the matter of my having to sleep hidden on the luggage rack above our cabin door, but that's a long story for another time.]

In the morning we awoke and disembarked out into the modern metropolis that was West Berlin.  Still coming down from the mysterious overnight train ride we sought a comfort from home and so McDonalds was our first stop that morning.

McDonalds in West Berlin - July 1990

McDonalds in West Berlin – July 1990

Though there was much to see that day, our goal was to make it to “The Wall” or at least what was left of it.  You see, it had rapidly become a tourist attraction and the government would soon be razing it.    Before it disappeared completely we hoped to join the throng in chipping away a souvenir of this iconic bit of architecture.

We did eventually find an area where the wall still stood, as well as a man who would rent us a hammer and chisel.   It was not exactly what I expected, but I was suitably impressed nonetheless.

The section of the Berlin Wall we descended upon.

The section of the Berlin Wall we descended upon.  That’s not me.

My goal was to come away from this experience with enough bits of this wall to share with my many friends back home.  So I set about to work:

That's me, chiseling away at the Berlin Wall - July 1990.

That’s me (and my cool 1980′s hair), chiseling away at the Berlin Wall – July 1990.

I worked away and managed to gather a good couple dozen pieces of this rocky bit of history.

Victorious - Atop a small section of The Berlin Wall - July 1990.

Victorious – Atop a small section of The Berlin Wall – July 1990.

The product of my work went into what my travel-mates called our “bag of rocks”.

A bag of rocks!  I mean, pieces of history.

A bag of rocks! I mean, pieces of history.

The sad epilogue here is that after a full day of lugging those chunks of The Wall around Berlin and then all the way back to West Germany, one of my travel companions would misplace the bag at our first stop.   I would ultimately end up with a single extra piece that my pal Doug Vernon had socked away in his backpack (thanks, Doug!).

I am pretty sure I took a photo looking into East Berlin with its streets and buildings devoid of commercialism save for a single newly-placed billboard, but I couldn’t locate it for today’s post.  I do have a shot I took in front of the Zoo Palast, one of Berlin’s largest and most famous cinemas.  Young Einstein and Back to the Future III were playing that day.

Berlin movie theater marquee in July 1990 - Back to the Future 3 and Young Einstein

Berlin movie theater marquee in July 1990 – Back to the Future 3 and Young Einstein

My trip to the Berlin Wall was a special day that I’ll never forget as long as I live, and as I recall it was a time filled with much optimism for the future.  It seemed like the people of the world had been brought closer together than they’d ever been and that we may finally have peace in our time.

That night we boarded another train heading back into West Germany and on to the rest of our European journey.  So ended my adventure “behind the Iron Curtain” and my peek into a world that would soon disappear; a world where walls separated so many of us and Snickers bars were only available to the citizens on one side of that wall, but not the other.

The Berlin Wall had fallen and times were changing.   Soon the M&M/Mars company would present its colorful offerings to the consumer-citizens of Russia and it would appear that the Russian people embraced the western brands, because they got to celebrate a 20th anniversary.   Which brings us to the focus of today’s post.

So here they are, M&M/Mars Russia’s 20th Anniversary Commemorative wrappers:

Russia - Mars - Mars Max - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Mars Max – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Mars bar - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Mars bar – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Milky Way 1+1 - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Milky Way 1+1 – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Milky Way - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Milky Way – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Bounty Trio - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Bounty Trio – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Bounty - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Bounty – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Twix Xtra - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Twix Xtra – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Twix - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Twix – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Snickers Super - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Snickers Super – 20 Years in Russia edition candy wrapper – 2011-2012

Russia - Mars - Snickers - 20 Years in Russia edition candy wrapper - 2011-2012

Russia – Mars – Snickers – 20 Years in Russia edition candy wrapper – 2011-2012

And that’s all of them!  Eventually I’d like to find some of those early Russian M&M/Mars bar wrappers to add to my collection.  For now I’m happy to have shared these 20th Anniversary edition wrappers and my Berlin Wall adventure with you.

See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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One Response to Mars Celebrates 20-Years in Russia! And How I Got My Piece of the Berlin Wall.

  1. veg-o-matic says:

    80′s hair and pink OP shorts. Win!

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