Today I’d like to look at an old-fashioned treat that’s not easy to find these days, but one that’s had some groovy packaging along the way: Heide’s Chocolate Babies.
For those that are too young to remember Chocolate Babies, they were the consistency of candy corn, but with a chocolate flavor. They were molded roughly in the shape of swaddled infants, though to me that was always up for interpretation.
The earliest I can track Heide’s Chocolate Babies back to is the 1940’s, and this entry in a candy trade sales catalog. Here you can see them in a bright blue box, with what looks like a graphic of the candy on some kind of table doily, circa 1949:
The earliest Heide Chocolate Babies box I have in my collection dates back to the early 1970’s, and would have likely been that first version I encountered in my youth. By this time, the box would have its distinctive orange color scheme, though in many ways it was still quite similar in design to the 1949 style box:
The next evolutions of the box design followed the rest of the Heide line. In the later 70’s, the boxes had a more stark look, with a strong typeface for the logo and only two illustrated pieces of candy shown:
The 1980’s were likely the last decade to see Chocolate Babies sold in individually-for-sale boxes. As before, the design followed the rest of the Heide line that now featured a cool “wave” logo and an illustrated mascot. This is the latest example of Chocolate Babies box I have in my collection:
My guess is that as the 1990’s arrived, Chocolate Babies had fallen out of favor with consumers, and individual boxed sales ended. Even so, today Chocolate Babies continue to be produced as a bulk item and are still available from a few online outlets (they’re currently produced by Necco).
And that’s everything I’ve got on this look back at Heide’s Chocolate Babies. I hope you enjoyed it, and I’ll see you next time!