Heide’s Chocolate Babies – A Look Back at a Forgotten Favorite!

Today I’d like to look at an old-fashioned treat that’s not easy to find these days, but one that’s had some groovy packaging along the way:  Heide’s Chocolate Babies.

For those that are too young to remember Chocolate Babies, they were the consistency of candy corn, but with a chocolate flavor.  They were molded roughly in the shape of swaddled infants, though to me that was always up for interpretation.

The earliest I can track Heide’s Chocolate Babies back to is the 1940’s, and this entry in a candy trade sales catalog.  Here you can see them in a bright blue box, with what looks like a graphic of the candy on some kind of table doily, circa 1949:

Heide Chocolate Babies – 1949 Candy Trade Catalog - Image Courtesy Dan Goodsell

The earliest Heide Chocolate Babies box I have in my collection dates back to the early 1970’s, and would have likely been that first version I encountered in my youth.  By this time, the box would have its distinctive orange color scheme, though in many ways it was still quite similar in design to the 1949 style box:

Heide – Chocolate Babies – candy box – early 1970’s

The next evolutions of the box design followed the rest of the Heide line.  In the later 70’s, the boxes had a more stark look, with a strong typeface for the logo and only two illustrated pieces of candy shown:

Heide – Chocolate Babies – candy box – 1977

The 1980’s were likely the last decade to see Chocolate Babies sold in individually-for-sale boxes.   As before, the design followed the rest of the Heide line that now featured a cool “wave” logo and an illustrated mascot.  This is the latest example of Chocolate Babies box I have in my collection:

Heide – Chocolate Babies candy box – Plush Gummi Bear offer – Early 1980’s

My guess is that as the 1990’s arrived, Chocolate Babies had fallen out of favor with consumers, and individual boxed sales ended.  Even so, today Chocolate Babies continue to be produced as a bulk item and are still available from a few online outlets (they’re currently produced by Necco).

And that’s everything I’ve got on this look back at Heide’s Chocolate Babies.  I hope you enjoyed it, and I’ll see you next time!

 

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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One Response to Heide’s Chocolate Babies – A Look Back at a Forgotten Favorite!

  1. Hello Jason,
    I just found your posting here about “chocolate babies”. After reading your comments, I thought you’d enjoy this. Last night, at a favorite local auction, I acquired a 10″ high “Chocolate Baby”! Yes, and I think there were only a few of us who recognized what it was. I’m now sixty years old, and remember more than a few old favorites we just don’t see anymore. I hadn’t thought about chocolate babies until I was reminded last night.
    “Choco-baby” is most likely an old store display. He’s made of a hard beeswax, and must be very old. With a little sun fading on his front, he probably did front window duty. I believe the last time I had ‘Chocolate Babies’ was about fifteen years ago in Milford PA. My wife and I came across a vintage candy shop that had all kinds of gone-but-not-forgotten treats! As we continue to lose so much in this new millenial world, I’m always glad to hear that a company like Necco is willing to pick up the reins, and keep things like this around.

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