Gummy Worms in a Chocolate Bar? Meet Cadbury’s Wriggler!

I’m sure it’s been done elsewhere, but this is the only time I’ve come across a wrapper for this particular confectionery combination.  Yes, from out of the 1990′s and Cadbury’s New Zealand branch, this treat served up an ordinary chocolate bar infused with fruit-flavored “jelly worms”.

I’ve found that New Zealand’s arm of Cadbury was trying some wonderfully-bold releases in the 1990′s and this stands as one of my favorites.  Here’s an example of one of the wrappers – this one is an unused proof, likely cut from a roll.  Also of note; this one is a foil wrapper, and it’s tough to capture the look of a foil wrapper with a scanner (they’re much more striking in person).  In spite of that, even a scan presents much of what I find so appealing about this one:

New Zealand – Cadbury – Wriggler – candy chocolate bar wrapper proof – 1990′s

That is the Wriggler, a bold mix of treats mixed into one bar, with a striking wrapper and fun mascot to top it off.  I’m not sure how long this one lasted – my guess is that it was a short-lived treat.   I’ve only ever come across a wrapper once.

That’s all for today’s brief entry.  I’m working on a whopper of an article that I hope to have ready by tomorrow, so make sure to drop by.  See you next time!

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5 comments on “Gummy Worms in a Chocolate Bar? Meet Cadbury’s Wriggler!

  1. “I’m working on a whopper of an article…”

    A WHOPPER of an article? Is that a clever clue to the subject of the article?

    Pax

  2. I just tried to recreate this with a Hershey bar and some gummy worms that I had around the house, and I must say I am not surprised that this was a short lived item.

    The parts are definitely better on their own than their sum.

  3. Daniel on said:

    JB: Could be that you used Hershey. Cadbury chocolate is about a million times better!

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