I am a vintage candy packaging collector, but beyond that, I’ve also long been buying and collecting current candy packaging, too. It’s all a part of putting the older pieces into historical perspective. In five years all of the stuff I buy today will be vintage, so buying it now is saving me time of tracking it down later on. Believe me, in my mind – it makes sense.
Sometimes, while scanning over a candy rack, you spot something a bit older, right at retail. That is to say, you can sometimes find older candy at an out-of-the-way store, candy that’s been passed over again and again, for a few years. Or perhaps a box that was put out late, after being misplaced in the back room. I’ve had some luck in smaller New York stores and delis, finding candy that was a few years old.
Yesterday, I topped them all when I walked into a local deli, looking for a Munch bar, when I spotted what appeared to be Wonka Shock Tarts from a few years ago. I bought them immediately, figuring they were, at most, five years old. Turned out, they were a wee bit older…
I should point out that I found these Shock Tarts mixed in a display box of Wonka Shockers, which is what Shock Tarts were renamed to, about three years ago. There was no date on the wrappers to tell me just how old they were, but I e-mailed my buddy (and fellow collector) Brandon Coker, who knew how to decipher what this printed code meant:
It turns out that the first number is the last number of the year, so either these were from 2011, or 2001… I inquired with a person at the Wonka factory I know, who confirmed what Brandon believed – these Shock Tarts rolls were from 2001. They were eleven-years old! I’ve never found candy on shelves that was this old, and frankly I’m still a bit “shocked” that I did (sorry, had to be done).
Here’s a nice scan of the wrapper unrolled, and how it will be joining my collection:
So for any of my readers out there – the moral is this: If you see something in an out-of-the-way store that looks a bit old, think of your pal here at CollectingCandy.com. What you see may be trash to most folks, but to me it’s an important confectionery-historical treasure.