Wacky Wednesdays – Milk Muds!

For this week’s edition of Wacky Wednesdays, I’m going to cover the original Wacky Packages parody for Milk Duds – Milk Muds.  This has long-been one of my favorite Wackys, and I think that goes back to when I first saw this sticker as a kid.  Milk Duds were, and remain, one of my go-to treats when I go out to the movies.  I love ‘em.

I’ve been fortunate to build a solid collection of 1970′s candy packaging, and that includes Milk Duds boxes, but the style of box parodied on Milk Muds has remained one I could never track down.   Based on photos from candy trade magazines, it appears that this design was used nationwide, and for at least a couple of years.  Still, until last week, I’d been unable to track down this style of box.  I would only find what I call “the standard” style boxes.  Here are two examples of the box style that appear to have been used before AND after the style parodied on Milk Muds:

Holloway - Milk Duds - 10-cent short box - 1970's

Milk Duds standard long box - 1970's

As you can see, the box design parodied on the Wacky Packages sticker is dramatically different from the one I had been finding.   Today, thanks to the L.M. Kallok Collection, I can put this hunt to rest and show this box style:

Holloway - Milk Duds - candy box - mid-1970's

And here is the Wacky Packages sticker, for easy comparison:

Milk Muds - from Wacky Packages Series 12 - 1974

It’s great to finally track down pieces like this, that have just defied being found time and time again.   The Kallok Collection not only had that standard version of the box, but another of the same design, but with a burst call-out:

Holloway - Milk Duds - More Chocolate Taste - candy box - mid-1970's

That’s everything for today’s edition of Wacky Wednesdays.   Today’s piece was a long-time coming, and I hope you enjoyed the look at this seldom-encountered candy box.   Hope to see you back here tomorrow!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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One Response to Wacky Wednesdays – Milk Muds!

  1. Pingback: Milk Duds – 86 Years and 40 different packages! | CollectingCandy.com

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