I grew up loving Nestle Quik chocolate milk – the kind you made yourself with powder. The commercials featuring the Quik Bunny were tied into that experience and, just like the kids in those commercials, I could put away a tall glass of chocolate milk in seconds. These days, I’ll admit to the guilty pleasure of one of those pre-mixed Nestle Quik chocolate milk jugs.
I don’t recall trying the Nestle Quik bar during its run in the mid-1990′s, but being a fan of the brand in general, I’ve been delighted to learn about its candy bar offshoot, and to pick up a couple of vintage pieces of packaging along the way. For those that aren’t familiar, the Nestle Quik Bar was a chocolate taffy-like item, and featured a wrapper that was in line with the Nestle Quik cans of the time, Bunny and all.
Introduced in 1993, the Quik Bar was released from Concorde Brands, a division of Sunmark. Some time after this, the Concorde/Sunmark company would be purchased by Nestle, so this may have been an early indication of what was to come.
I have one other wrapper from the Nestle Quik bar run, this one from 1994. It’s a piece that was branded specifically for Easter:
I can’t say how long the bar lasted on store shelves, but I do know that Concorde was still actively promoting the brand throughout 1995, so we can guess that these were in stores at least as late as 1996, possibly longer. Here’s the one trade ad I have devoted to them:
That’s everything I’ve got on Concorde’s Nestle Quik Bar. I do have one other candy bar piece connected to Nestle Quik. This one dates back to the 1950′s or maybe the 1960′s. It’s a fun one and a way-back vintage way to close out this chocolaty post (boy, I really want some chocolate milk now):