Today I’d like to update my coverage of Cadbury’s CurlyWurly, based on a pair of new acquisitions and a deep search into my own files that turned up a wrapper I hadn’t found when I did my previous CurlyWurly article.
Next up is a French CurlyWurly wrapper that I received from my friend Cybele over at CandyBlog. I picked up a French Curly Wurly wrapper of my own during a trip to France in November of 2011, and it featured a mascot and design that the 2010 version did not.
Interestingly, the 2010 French version utilized what was, at the time, the brand new logo design adopted by the UK CurlyWurly:
Here are both of the French versions, showcasing the evolution of the wrapper design. It’s interesting how rapidly the French wrapper switched it up:
Finally, my most exciting new CurlyWurly addition: a late-80’s/early-90’s UK wrapper. It’s a major design evolution that my collection has lacked and one I’ve been hunting for, for some time. I had been able to track down an early 1990’s New Zealand wrapper, thinking it was identical, but it turns out the design is not quite the same at all.
If you look at the two logos, they do appear the same at first glance – while a closer look shows many odd differences. It’s as if the New Zealand branch didn’t have access to the original designs, and based their version on a photo. Oddly, the letter “l” on the 1989 UK version becomes a number “1” on the New Zealand. Besides that, the colors and typefaces used are inconsistent.
While I thought I knew all about the relationship between the New Zealand wrapper and the UK – acquiring one has shown me I didn’t know quite as much as I thought. A fun discovery to be sure.
Eventually, I will go back to revise my original CurlyWurly post and graphic timeline, incorporating these new additions. That’s all for today’s update. Hope to see you back here tomorrow.