Oreo cookies are not a candy – they’re a cookie. Even so, I wanted to find a reason to post about this notable anniversary for the brand. So I searched my files and you know what? I found that I had a few Oreo branded candy bar wrappers from Japan. With those as my lead-in; welcome to CollectingCandy.com’s dedication to 100-years of Oreo!
First up, lets take a look at the Japanese Oreo candy bar wrappers I have. Two of them are from 2009 and the other pair are from early 2010:
That’s all of the Oreo-branded candy bar wrappers we have to show today. But it’s Oreo’s 100th birthday, and here at CollectingCandy we want to celebrate that – we also have a great selection of vintage Oreo packages we want to share.
Oreo has been around since 1912, but for the purpose of today’s piece, we’ll be focusing on the last 60 years of Oreo packaging history.
First up is a fragile cello pack for Oreo that was originally saved along with a group of candy wrappers from the 1950’s:
Next up are a pair of images from a Nabisco sales binder from the 1960’s:
I’m fortunate that, starting with a 1960’s pack, I have a selection of full size Oreo cello packages. These are all unused examples, recovered from the plastics factory that manufactured the packaging for Nabisco.
The 1960’s design, which I quite like, gave way to the classic 1970’s Nabisco look, and for a short time, a fun Oreo mascot – The Middleman:
At the time that I acquired that great Middleman packaging, I also picked up an example of the very first Double Stuf package. What’s notable about this very first Double Stuf is that it lacks any Oreo branding. These were not Double Stuf Oreos, these were simply Nabisco Double Stuf brand cookies:
In another year or two, Double Stuf would join the Oreo family proper.
By 1977, Middleman had retired, leaving packaging looking largely as they would for many years to come:
It’s worth noting that Nabisco was a full-fledged candy company by this point in their own history – then overseeing several marquee brands including Sugar Babies and Chuckles, but that’s a tale for another time.
In 1981, Nabisco would launch another pair of Oreo-like cookies, with an ice-cream flavor theme called I Screams:
I Screams didn’t last very long, but they’re fondly remembered by those who had the chance to try them. Ice-creme themed Oreos have worked their way back onto store shelves, and I’ll be covering a few of those tomorrow.
Moving on into the 1980’s, Oreo packaging retained the design and look it had introduced in the early 1970’s. Here’s an example of the 1983 packaging, which looks much as the packaging did a decade earlier:
By the early 1990’s, Nabisco had begun to expand the reach of the Oreo brand into other areas. These might seem obvious now, but at the time it was unusual. Here’s an Oreo ice cream cone box:
Next up is an Oreo snack packs box from 1995, showing us the look of that era. The early computer design age is evident on this one:
By the later 1990’s, the Oreo brand had begun a significant expansion, but it was the early 2000’s when things really took off. I’ve been able to determine that 2002 was when the first Uh-Oh! Oreos were sold:
Uh-Oh! Oreo cookies must have struck a nerve with consumers, because soon Nabisco opened the brand up to all manner of variations. And my how the variations have come.
These days, the variety of Oreo cookies available year-round is half-a-dozen, but when you include seasonal and limited edition flavors, it can balloon to over twenty varieties.
Tomorrow I’ll be back with Part Two to showcase all of the contemporary Oreo packaging I’ve collected. Then on Sunday I’ll be back with candy-proper.