Canadian Twizzlers’ Twisted Shoutout Artist Edition Packs!

During the Summer of 2017, Hershey’s of Canada released an amazing series of special edition Twizzlers packaging featuring artwork by four talented artists.  This promotion was called Twizzlers Twisted Shout-Outs and resulted in sixteen different striking Twizzlers packs.  Make the jump to check them out!

I first became aware of the Twizzlers Twisted Shoutout packs via Instagram, seeing them on a Canadian friend’s account.  Once I saw them, I set out to acquire a complete set for myself.  And with the help of a few Canadian friends as well as a weekend jump up north myself, I managed to do just that.

Canadian Twizzlers Twisted Shout Outs store display at Walmart May 28, 2017

Canadian Twizzlers Twisted Shout Outs laid out packages – Summer 2017

I found the promotion especially appealing because it was just the sort of thing I’d envisioned doing myself if I were to ever consult on a candy brand; I’d want to tap my experience working in the comic book industry and bring in unusual designers and artists to create visually arresting packaging that was also limited and special.   Well, that’s exactly what Hershey’s of Canada did!

[Note: Hershey’s of Canada employed the advertising firm Anomaly and creative studio Nice Shoes to bring the Twisted Shoutout promotion and packaging to life!]

They also created a pretty great Twisted Shoutouts website featuring videos and artist bios that I’m going to crib here.  Here are the artists that they called upon for this cool series:

Twizzlers Twisted Shoutouts – Artist Christina Ung

Twizzlers Twisted Shoutouts – Artist Laurel Fisher

_Twizzlers Twisted Shoutouts – Artist Mary Kate McDevitt

Twizzlers Twisted Shoutouts – Artist ALËNA Skarina

The different artwork was featured across Twizzlers Pull ‘n’ Peel, Twizzlers Twists, and Twizzlers Super Nibs products.  Here they are:

Canada – Hershey – Twizzers Pull n Peel Cherry – Car DJ – Artist Christina Ung – 396 g candy package – May 2017

Canada – Hershey – Twizzers Pull n Peel Cherry – Each Others Phone Numbers – Artist Laurel Fisher – 396 g candy package – May 2017

Canada – Hershey – Twizzers Pull n Peel Cherry – Talk in Movie Quotes – Artist Alena Skarina – 396 g candy package – May 2017

Canada – Hershey – Twizzers Pull n Peel Cherry – Ugly Selfies – Artist Christina Ung – 396 g candy package – May 2017

Canada – Hershey – Twizzers Twists Strawberry – text friends in the same room – Artist Alena Skarina – 450g licorice candy package – May 2017

Canada – Hershey – Twizzers Twists Strawberry – Always Laugh at the Worst Times – Artist Alena Skarina – 450g licorice candy package – May 2017

Canada – Hershey – Twizzers Twists Strawberry – Only Post Pics – Artist Alena Skarina – 450g licorice candy package – May 2017

Canada – Hershey – Twizzers Twists Strawberry – Planning Retirement – Artist Mary Kate McDevitt – 450g licorice candy package – May 2017

Canada – Hershey – Twizzers Twists Strawberry – Spoilers – Artist Laurel Fisher – 450g licorice candy package – May 2017

Canada – Hershey – Twizzers Twists Strawberry – Ugly Cry – Artist Laurel Fisher – 450g licorice candy package – May 2017

Canada – Hershey – Twizzers Super Nibs – Tag Each Other in Memes – Artist Alena Skarina – 400g licorice candy package – May 2017

Canada – Hershey – Twizzers Super Nibs – Friends who Have Their Song – Artist Mary Kate McDevitt – 400g licorice candy package – May 2017

Canada – Hershey – Twizzers Super Nibs – Have Dance Battles – Artist Christina Ung- 400g licorice candy package – May 2017

Canada – Hershey – Twizzers Super Nibs – Marriage Pacts – Artist Mary Kate McDevitt – 400g licorice candy package – May 2017

Canada – Hershey – Twizzers Super Nibs – Secret Handshakes – Artist Alena Skarina – 400g licorice candy package – May 2017

Canada – Hershey – Twizzers Super Nibs – Watch TV Shows – Artist Mary Kate McDevitt – 400g licorice candy package – May 2017

That’s all sixteen of them!  The incredible artwork and the variety offered across the series is ever-so-diggable.  It’s an outstanding set and one I’m so happy I get to include in the CollectingCandy.com archives and to share with you today.

Hershey’s of Canada – Twizzlers Twisted Shoutouts Artist Series packaging.

Hershey’s of Canada – Twizzlers Twisted Shoutouts Artist Series packaging.

When I made my trip into Canada to pick up the Twisted Shoutout packages, I also snagged another pair of Canadian Twizzlers packs that weren’t part of the promotion, offered here for comparison:

Canada – Hershey – Twizzers Super Nibs Cherry 400g licorice candy package – May 2017

Canada – Hershey – Twizzlers Pull n Peel – Cherry Cola Limited Edition – 340g licorice candy package – May 2017

And that’s everything I’ve got to share on Hershey of Canada’s Twizzlers Twisted Shoutout promotion from the Summer of 2017!  I hope you’ve enjoyed the look at this unprecedented bit of collectible candy packaging!  See you next time!

================================

Addendum

Though the thematic videos for the Twisted Shoutout promotion are available at the official site and should be viewed there, I decided to capture and share here, in case the official site is ever retired:

 

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others.

Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books.

Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com.

My Google Profile+

This entry was posted in Canadian, Hershey and tagged , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *