It’s the fourth day of our Snickers week coverage and for today we are looking at material hailing from the most populous nation in the world, China. Similar to Mars-Mexico’s offerings covered here on Tuesday, Mars-China has served up a great series of themed hunger-emoji Snickers wrappers (or Snickersmojis), so make the jump to check them out!
After dipping into less-certain waters yesterday, today’s look at China’s Snickers wrappers brings us squarely back into the “You’re not yourself when you’re hungry” campaign territory. And just like every other day this week, I’m going to kick things off with some television spots from said campaign:
I have two more videos to share, but I’m going to wait until the end of today’s post for those. Next I’m going to get to today’s wrappers, but before I do, I have a couple of awesome individuals I’d like to acknowledge.
First, a thank-you to my old friend Pete, who called in a favor from one of his friends to help me get my hands on the awesome Chinese Snickers wrappers that I’ll be showing today.
Second, an extra-special thank-you to Jiayi Wang who provided translations of the Chinese Snickers wrapper logo “emotions”. In fact, Jiayi provided some context for how the logo wrapper meanings were laid out:
“In general, the title word contains three Chinese characters. The last one means discourse marker; the first one means starving/hungry. The middle one is a different verb to give the consumer an impression to the level of hunger.”
Beyond the translations Jiayi provided, she also typed up the Chinese characters so I could properly include them in the image captions. I plugged those typed characters into Google Translate to get a phonetic pronunciation of the original Chinese as I thought that would be interesting to see. So if you’re curious, the phonetic pronunciations can be found in the image captions within the hard brackets.
As has been the case all week, there are a few sizes of wrappers to be presented, so I will be sharing all that I have – you will note that some repeat the phrases/emojis between the sizes. Now to the wrappers:That’s all twelve of the China Snickersmoji wrappers I was fortunate enough to be able to get, but I’d love to track down others. So if you happen to find yourself in a region where these are sold and want to help out, drop me a line here.
At the top of today’s post I promised you one more video. I believe this one was not a proper television commercial but rather was a video produced for the Chinese Snickers website. It’s a bit strange and wonderful, so I wanted to include it [Original source.]:
And then there’s this one, featuring Rowan Atkinson as Mr. Bean, but in a send-up of Hong Kong style martial arts action films:
And that’s everything I’ve got on the wonderful Mars-China Snickersmoji bars. I’m so glad I was finally able to acquire some so that I could include them here today.
That wraps up day 4 of our 5-day Snickers week extravaganza. Thanks for checking it out, and please check out all the rest of the installments. See you next time!
This post has been a part of CollectingCandy.com’s five-part Snickers Week (originally published November 28th-December 2nd in 2016) dedicated to the various “You’re Not Yourself When You’re Hungry” inspired Snickers bar wrappers from around the world – be sure to check out the rest of the week’s entries!