Snickers Week Day 4: Chinese Snickersmojis Wrappers!

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It’s the fourth day of our Snickers week coverage and for today we are looking at material hailing from the most populous nation in the world, China.  Similar to Mars-Mexico’s offerings covered here on Tuesday, Mars-China has served up a great series of themed hunger-emoji Snickers wrappers (or Snickersmojis), so make the jump to check them out!

After dipping into less-certain waters yesterday, today’s look at China’s Snickers wrappers brings us squarely back into the “You’re not yourself when you’re hungry” campaign territory.  And just like every other day this week, I’m going to kick things off with some television spots from said campaign:

I have two more videos to share, but I’m going to wait until the end of today’s post for those.  Next I’m going to get to today’s wrappers, but before I do, I have a couple of awesome individuals I’d like to acknowledge.

First, a thank-you to my old friend Pete, who called in a favor from one of his friends to help me get my hands on the awesome Chinese Snickers wrappers that I’ll be showing today.

Second, an extra-special thank-you to Jiayi Wang who provided translations of the Chinese Snickers wrapper logo “emotions”.  In fact, Jiayi provided some context for how the logo wrapper meanings were laid out:

“In general, the title word contains three Chinese characters.  The last one means discourse marker; the first one means starving/hungry.  The middle one is a different verb to give the consumer an impression to the level of hunger.”

Beyond the translations Jiayi provided, she also typed up the Chinese characters so I could properly include them in the image captions.  I plugged those typed characters into Google Translate to get a phonetic pronunciation of the original Chinese as I thought that would be interesting to see.   So if you’re curious, the phonetic pronunciations can be found in the image captions within the hard brackets.

As has been the case all week, there are a few sizes of wrappers to be presented, so I will be sharing all that I have – you will note that some repeat the phrases/emojis between the sizes.  Now to the wrappers:

China - Mars - Snickers - 饿醉了- [È zuìle] - I'm Speechless Are You Kidding Me I'm starving - 35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿醉了- [È zuìle] – I’m Speechless Are You Kidding Me I’m starving – 35 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿怒啦 - [È nù la] - I'm really angry now because I'm starving - 35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿怒啦 – [È nù la] – I’m really angry now because I’m starving – 35 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿炸啦 - [È zhà la] - I'm so starving that I'm going to blow up - 51 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿炸啦 – [È zhà la] – I’m so starving that I’m going to blow up – 51 g chocolate bar wrapper – 2016

China - Mars - Snickers 2x bars - 饿怒啦 - [È nù la] - I'm really angry now because I'm starving -70 g chocolate bar wrapper - 2016

China – Mars – Snickers 2x bars – 饿怒啦 – [È nù la] – I’m really angry now because I’m starving -70 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿怒啦 - [È nù la] - I'm really angry now because I'm starving - 35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿怒啦 – [È nù la] – I’m really angry now because I’m starving – 35 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿晕啦 - [È yūn la] - I feel dizzy because I'm so hungry -35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿晕啦 – [È yūn la] – I feel dizzy because I’m so hungry -35 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿晕啦 - [È yūn la] - I feel dizzy because I'm so hungry -51 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿晕啦 – [È yūn la] – I feel dizzy because I’m so hungry -51 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿蒙啦 - [È méng la] - My brain doesn't function now because I'm so starving -51 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿蒙啦 – [È méng la] – My brain doesn’t function now because I’m so starving -51 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿蒙啦 -[È méng la] - My brain doesn't function now because I'm so starving - 35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿蒙啦 -[È méng la] – My brain doesn’t function now because I’m so starving – 35 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿虚啦- [È xū la] - I'm weak because I'm starving - chocolate bar wrapper - 2016

China – Mars – Snickers – 饿虚啦- [È xū la] – I’m weak because I’m starving – chocolate bar wrapper – 2016

China - Mars - Snickers - 饿跪了- [È guìle] - I bow down because I'm starving -35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿跪了- [È guìle] – I bow down because I’m starving -35 g chocolate bar wrapper – 2016

China - Mars - Snickers - 饿醉了- [È zuìle] - I'm Speechless Are You Kidding Me I'm starving -35 g chocolate bar wrapper - 2016

China – Mars – Snickers – 饿醉了- [È zuìle] – I’m Speechless Are You Kidding Me I’m starving -35 g chocolate bar wrapper – 2016

That’s all twelve of the China Snickersmoji wrappers I was fortunate enough to be able to get, but I’d love to track down others.  So if you happen to find yourself in a region where these are sold and want to help out, drop me a line here.

At the top of today’s post I promised you one more video.  I believe this one was not a proper television commercial but rather was a video produced for the Chinese Snickers website.  It’s a bit strange and wonderful, so I wanted to include it [Original source.]:

And then there’s this one, featuring Rowan Atkinson as Mr. Bean, but in a send-up of Hong Kong style martial arts action films:

And that’s everything I’ve got on the wonderful Mars-China Snickersmoji bars.  I’m so glad I was finally able to acquire some so that I could include them here today.

That wraps up day 4 of our 5-day Snickers week extravaganza.  Thanks for checking it out, and please check out all the rest of the installments.  See you next time!

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This post has been a part of CollectingCandy.com’s five-part Snickers Week (originally published November 28th-December 2nd in 2016) dedicated to the various “You’re Not Yourself When You’re Hungry” inspired Snickers bar wrappers from around the world – be sure to check out the rest of the week’s entries!

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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