Snickers Week Day 1: 2015’s “Who Are You When You’re Hungry?” USA Snickers Wrappers!

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In 2015, Snickers launched a bold on-pack marketing campaign birthed out of their successful run of “Who Are You When You’re Hungry” television ads.  They did so by swapping out the logo area of Snickers bar wrappers and replacing it with personality traits that could be attributed to said hunger.  It resulted in no less than twenty different Snickers wrappers to track down and have fun with, so make the jump to check them out.

Before getting to today’s topic, I want to point out that this post is the first of five entries in what I’m calling CollectingCandy.com’s “Snickers Week”.  The Mars company had different takes on the “Who Are You When You’re Hungry” campaign launching globally, so all this week I’ll be showcasing the wrappers from those other 2015 Snickers promotions that I acquired from around the world.  Coming up this week you’ll be seeing wrappers from Mexico, Russia, China and Europe.   For now, let’s get back to today’s post.

For those that have not seen them, the “Who Are You When You’re Hungry” television commercials have been some of the more unexpected and entertaining mainstream commercial spots to air in recent years, and they’ve pulled in all manner of celebrities and featured all sorts of throwbacks.  Here are a few notable examples:

This last one comes from the Middle East and is one I’d never seen before:

I still laugh every time I watch that Betty White spot.   Oh boy…

So, the point of those clever commercials was quite simply “You’re not you when you’re hungry – so eat a Snickers and you’ll get back to normal.”  Right to the point and delivered with humor.  Mars took that same approach when they released their series of #EatASnickers wrappers last year.

There were twenty different hungry traits or qualities included in the promotion, and it was not only offered on standard-size Snickers bars but also on the larger “2-Bar” offerings.  They would eventually even include Fun Size in the promotion.  In all cases, they used the same twenty traits.

I set out to collect every single wrapper from the standard size and the 2-Bar release, but it wasn’t easy.  I kept a checklist, searched store after store, and even drafted my mother, my brother and sister-in-law into the task of helping track down the wrappers I was missing.

Though I endeavored to leave every candy isle I visited on my hunts in as organized a state as when I came to it, it didn’t always work out:

Snickers Hunger Trait bars in-store - September 13th 2015

Snickers Hunger Trait bars in-store – September 13th 2015

Finding all of the different Snickers bars for this promotion wasn’t easy but with a lot of help and luck I was able to put together a complete set of the standard size wrappers and a near-complete set of the 2-Bar release.

Now, here’s a look at each of the twenty different standard size wrappers from the promotion:

Mars - Snickers - EatASnickers trait bar - Complainer - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Complainer – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Confused - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Confused – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Cranky - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Cranky – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Curmudgeon - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Curmudgeon – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Drama Mama - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Drama Mama – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Dramatic - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Dramatic – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Feisty - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Feisty – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Forgetful - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Forgetful – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Goofball - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Goofball – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Grouchy - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Grouchy – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Impatient - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Impatient – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Irritable - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Irritable – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Loopy - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Loopy – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Ornery - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Ornery – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Princess - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Princess – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Rebellious - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Rebellious – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Sleepy - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Sleepy – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Snippy - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Snippy – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Spacey - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Spacey – 1.86 oz chocolate candy bar wrapper – 2015

Mars - Snickers - EatASnickers trait bar - Whiny - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Whiny – 1.86 oz chocolate candy bar wrapper – 2015

That’s all twenty of the special trait bar wrappers released for the promotion, but there was one more wrapper included because the standard Snickers logo bars remained in the assortments, albeit with the #EatASnickers promotional hashtag:

Mars - Snickers - EatASnickers trait bar - Snickers Satisfies - 1.86 oz chocolate candy bar wrapper - 2015

Mars – Snickers – EatASnickers trait bar – Snickers Satisfies – 1.86 oz chocolate candy bar wrapper – 2015

As I said at the top, beyond the standard size bar wrappers to collect, there were also a full-set of twenty of the 2-bar size.  Here’s an example of just one of them – though I will be including scans of all that I have at the end of today’s post.

Mars - Snickers 2-Bars - EatASnickers trait bar - Curmudgeon - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Curmudgeon – 3.29 oz chocolate candy bar wrapper – 2015

The last size bars to roll out that were included in the promotion were the Fun Size – here’s a multi-bag showcasing them as well as a Blippar app tie-in on the back of the package inviting consumers to create their own custom virtual Snickers wrapper:

Mars - Snickers Fun Size - Eat A Snickers trait bars - 11.59 oz multi package - January 2016

Mars – Snickers Fun Size – Eat A Snickers trait bars – 11.59 oz multi package – January 2016

I believe all twenty of the hungry trait logos were offered in the Fun Size, though today I’ve only got ten different to share (they will be showcased after the end of today’s post as well).  For now, here’s a comparison of the wrappers for all three sizes that the #EatASnickers hunger trait logo bars came in:

Mars - Snickers - EatASnickers trait bar - Spacey - three size bar wrapper comparison - 2015

Mars – Snickers – EatASnickers trait bar – Spacey – three size bar wrapper comparison – 2015

I was surprised to find Mars releasing the full 20 different wrappers in both the 2-Bar and Fun Size, as that’s 60 different wrappers in all, but it was a delightful turn providing me with lots of pieces to try to track down and collect.  Beyond everything else, this really was a promotion that turned out to be the perfect entertainment for a collector like myself.  I loved it!

I’ll be showcasing the rest of the variety of 2-Bar and Fun Size wrappers just a little further down, but for now that’s everything I’ve got to say on the many wrappers of the #EatASnickers promotion.  Make sure to check back tomorrow and every day this week as I’ll be taking you around-the-world (in Snickers wrappers) to see how Mars applied this concept in different countries.

And a special request:  If you are in one of the countries that I don’t end up covering this week and you see versions of these wrappers that I don’t have and want to help out by sending the wrappers my way, let me know.

That’s all for now.  See you next time!

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——-Wrapper Epilogue——-

—The 2-Bars—

Mars - Snickers 2-Bars - EatASnickers trait bar - Complainer - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Complainer – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Confused - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Confused – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Cranky - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Cranky – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Curmudgeon - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Curmudgeon – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Drama Mama- 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Drama Mama- 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Feisty - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Feisty – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Forgetful - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Forgetful – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Goofball - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Goofball – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Grouchy - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Grouchy – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Impatient - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Impatient – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Irritable - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Irritable – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Loopy - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Loopy – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Ornery - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Ornery – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Rebellious - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Rebellious – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Sleepy - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Sleepy – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Spacey - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Spacey – 3.29 oz chocolate candy bar wrapper – 2015

Mars - Snickers 2-Bars - EatASnickers trait bar - Snickers Satisfies - 3.29 oz chocolate candy bar wrapper - 2015

Mars – Snickers 2-Bars – EatASnickers trait bar – Snickers Satisfies – 3.29 oz chocolate candy bar wrapper – 2015

—The Fun Sizers—

Mars - Snickers - EatASnickers Fun Size trait bar - Confused - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Confused – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Cranky - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Cranky – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Curmudgeon - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Curmudgeon – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Dramatic - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Dramatic – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Feisty - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Feisty – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Impatient - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Impatient – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Rebellious - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Rebellious – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Sleepy - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Sleepy – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Spacey - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Spacey – Fun Size chocolate candy bar wrapper – January 2016

Mars - Snickers - EatASnickers Fun Size trait bar - Snickers - Fun Size chocolate candy bar wrapper - January 2016

Mars – Snickers – EatASnickers Fun Size trait bar – Snickers – Fun Size chocolate candy bar wrapper – January 2016

That’s all of them so far (I’ve got more Fun Size wrappers coming that my mother found and saved, and they’ll be filled in here as I get them).

This post is a part of CollectingCandy.com’s five-part Snickers Week (originally published November 28th-December 2nd in 2016) dedicated to the various “You’re Not Yourself When You’re Hungry” inspired Snickers bar wrappers from around the world – be sure to check out the rest of the week!

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About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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