Now that our Halloween coverage for 2015 has ended (so very sad), it’s time to kick into the Fall! And while I like to hold most of my dedicated Christmas coverage until December, I thought today’s content was a perfect bridge and a prelude of things to come. And boy is it a good one because today I get to share the entire contents of Brach’s 1953 Fall and Christmas candy sales catalog. Make the jump to check it out!
If some of this catalog appears familiar to you, it’s because I previously published a three-page selection from it back in October 2014, with my 50 Years of Brach’s Candy Corn post. It’s a beautiful 32-page trade catalog which would have been used by Brach’s salesmen to showcase items to their retail customers. Featuring Brach’s variety of retail offerings from Halloween to Christmas, it’s a wonderful array. And while some of these offerings have long since been discontinued, others are still in production to this day.
Beyond the entire contents of the catalog, I’ve also got some related vintage packaging to share. Now, here’s the catalog. I hope you enjoy it:
The awesome Brach’s Rocket Mix box found on page 18 of this catalog is a piece my friend and fellow collector Dan Goodsell has had in his collection for many years, check it out:
The Brach’s Maple Nut Goodies found on page 19 of the catalog are a timeless classic that are still around today. I have an example of packaging for them that dates back to the late 1950’s, and it’s a beautiful one that evokes the Fall season so well:
Brach’s Maple Nut Goodies are still around today and along with the entirety of the Brach’s line, they underwent a packaging refresh between 2013 and 2014. Here’s a look at the two most recent versions of the packaging for Brach’s Maple Nut Goodies:
The photos of the Maple Nut Goodies of 2014 look indistinguishable from those found in the 1953 catalog. Now that’s a classic.
Orange Slices are another timeless American treat. I have an example of a Brach’s Orange Slices packages dating back to around the same time as this catalog here:
I’ve had that Orange Slices package for a number of years and while putting today’s post together, I realized that the package actually still contained small remnants of the candy it first held nearly 60-years-ago. Take a closer look:
The Brach’s Caramel Bullies included on this page are a product that I believe are still offered from time-to-time, though they are now called vanilla caramel swirls. I should note that they were once sold in connected rolls in packages similar to a chocolate bar. I have two different examples of Brach’s Bullies bar wrappers dating back to the 1950’s/1960’s. Take a look:
That’s the end of the 1953 Brach’s Fall and Christmas catalog and everything I’ve got to share for today. I hope you’ve enjoyed this special look back at a piece of confectionery history from half-a-century ago, and I’ll see you next time!