Cards on the table – Paul Rudd didn’t actually demand this piece on Tart ‘n Tinys, at least not consciously. Subconsciously on the other hand…
On Thursday night, Paul Rudd appeared on The Daily Show with Jon Stewart promoting his new film, Wunderlust. During that interview they ventured onto the topic of vintage candy. Vintage candy is something that just doesn’t come up on national television, so you can imagine my delight in witnessing these two entertainers, both of whom I respect and whose work I enjoy, apply their banter to my confectionery wheelhouse.
CollectingCandy.com is all about celebrating these brands, so I thought I’d take a lead (and Paul Rudd’s subconscious demands) from the show, and make Tart ‘n Tinys the topic of today’s post.
My research tells me that Tart ‘n Tinys were first introduced to market in 1969 – coincidentally the same year Paul Rudd and this writer were born.
My earliest bit of imagery for Tart ‘n Tinys comes from this 1971 industry news clipping:
It’s difficult to make out exactly what those early Tart ‘n Tiny packages might have looked like, but you can see clearly what the small packs looked like in 1976, here:
Back then, Tart n Tiny candies were small pellet-like bits sort of shaped like a pencil eraser, and were much like a Sweettart in flavor and texture.
The candies themselves are loosely illustrated on this 1979 box:
A similar box design was used by the company, O-Pee-Chee, when they had the license to produce and sell Tart ‘n Tinys during the 1980’s in Canada. I have a box that has never been opened – it still has the candy rattling around in there. I assume the shape of the candies were a bit different than their US counterparts, as the illustration on the box has been altered:
By 1982, Tart ‘n Tinys had been brought into the Wonka brand. Though I don’t have an example of a package from that era – you can see one pictured in this image from an old advertisement:
At some point during the 1990’s, Tart ‘n Tinys began to be offered with a candy-coating. A chewy version was also introduced in this period. Eventually, the candy-coated variety, along with the chewy, would be the only Tart n Tiny versions offered.
Sadly, Tart ‘n Tinys were pulled out of the Wonka rotation in 2009 or 2010 and are no longer available. They were a great candy that remained on the market for four decades, which is a successful run in the confectionery world.
Though Paul Rudd may not have ever demanded this look at Tart ‘n Tinys, we’d like to think he’d appreciate it, if he ever did come across it.
Wrapping up – a little look at Tart ‘n Tinys mascot evolution:
Come back tomorrow for our Oscar night entry dedicated to Hollywood and the movie biz!