Tart ‘n Tinys – Because Paul Rudd demanded it.

Cards on the table – Paul Rudd didn’t actually demand this piece on Tart ‘n Tinys, at least not consciously.  Subconsciously on the other hand…

Paul Rudd with a bowl of candy - The Daily Show - February 24th, 2012

On Thursday night, Paul Rudd appeared on The Daily Show with Jon Stewart promoting his new film, Wunderlust.  During that interview they ventured onto the topic of vintage candy.  Vintage candy is something that just doesn’t come up on national television, so you can imagine my delight in witnessing these two entertainers, both of whom I respect and whose work I enjoy, apply their banter to my confectionery wheelhouse.

Paul Rudd considers the humble Wonka Bottle Cap - The Daily Show - Feb 23rd, 2012

CollectingCandy.com is all about celebrating these brands, so I thought I’d take a lead (and Paul Rudd’s subconscious demands) from the show, and make Tart ‘n Tinys the topic of today’s post.

My research tells me that Tart ‘n Tinys were first introduced to market in 1969 – coincidentally the same year Paul Rudd and this writer were born.

My earliest bit of imagery for Tart ‘n Tinys comes from this 1971 industry news clipping:

Tart 'n Tinys - trade clipping - 1971

It’s difficult to make out exactly what those early Tart ‘n Tiny packages might have looked like, but you can see clearly what the small packs looked like in 1976, here:

Sunmark - Tart 'n Tinys candy package - 1976

Back then, Tart n Tiny candies were small pellet-like bits sort of shaped like a pencil eraser, and were much like a Sweettart in flavor and texture.

The candies themselves are loosely illustrated on this 1979 box:

Tart 'n Tinys box - 1979

A similar box design was used by the company, O-Pee-Chee, when they had the license to produce and sell Tart ‘n Tinys during the 1980′s in Canada.  I have a box that has never been opened – it still has the candy rattling around in there.  I assume the shape of the candies were a bit different than their US counterparts, as the illustration on the box has been altered:

Canada - Breaker-Sunmark - O-Pee-Chee - Tart 'n Tinys candy box - 1980's

By 1982, Tart ‘n Tinys had been brought into the Wonka brand.  Though I don’t have an example of a package from that era – you can see one pictured in this image from an old advertisement:

Willy Wonka candy ad clipping - Wacky Wafers - Tart 'n Tinys - Gobstoppers - 1984

At some point during the 1990′s, Tart ‘n Tinys began to be offered with a candy-coating.  A chewy version was also introduced in this period.  Eventually, the candy-coated variety, along with the chewy, would be the only Tart n Tiny versions offered.

Wonka Tart 'n Tinys Flying Saucers candy container - 1995 - Courtesy Dan Goodsell

Wonka - Chewy Tart 'n Tinys candy package - 1999

Tart 'n Tinys candy coated - 1990's, and final box style - late 2000's. Courtesy Brad Kent

Sadly, Tart ‘n Tinys were pulled out of the Wonka rotation in 2009 or 2010 and are no longer available.  They were a great candy that remained on the market for four decades, which is a successful run in the confectionery world.

Though Paul Rudd may not have ever demanded this look at Tart ‘n Tinys, we’d like to think he’d appreciate it, if he ever did come across it.

Wrapping up – a little look at Tart ‘n Tinys mascot evolution:

Tart n Tiny mascot evolution

Come back tomorrow for our Oscar night entry dedicated to Hollywood and the movie biz!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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5 Responses to Tart ‘n Tinys – Because Paul Rudd demanded it.

  1. Frank says:

    I have been enjoying your site on vintage candy and today’s was interesting like previous days. The one thing I noticed in the article today was the Tart ‘n Tiny Flying Saucer. This reminds me of the candy I bought back in the 1970s called U.F.O. Candy. I would love to see an article about that candy. A few years ago I found one of the containers that I had saved from back then. The cool thing was the UFO facts in it. The one I have is #4 of 12 and is about the Purple Flasher.

    • jasonliebig says:

      Frank: Thanks for the kind words. You’re spot-on. Not only is the Tart ‘n Tinys Flying Saucer reminiscent of U.F.O. Candy, but there are many direct linkages: Breaker Confections made U.F.O. candy, and they also happen to be the folks who made Tart ‘n Tinys. The candy that came in the U.F.O. containers were very similar to what the candy-coated Tart ‘n Tinys ended up being.

  2. Tom says:

    I’d completely forgotten about Tart ‘n Tinys until I saw that 1979 box. They were a staple of my candy purchases. One of the qualities that attracted me to a candy was how long it would last. You could drag out a box of Tart and Tinys the entire weekend by eating them one at a time.

  3. Abelle Swope says:

    I used to buy individual peg bags of a VERY similar candy. If I recall correctly, the name on the bag was “Tiny Tarts”, but they were very much the same as shown above. I cannot recall the manufacturer, though… They were definitely in peg bags for either 69 cents or two for 99 cents…. I wish I could find them again…

  4. Jennifer Parton says:

    Tart and Tinys were my absolute favorite candy! I have looked for them in candy stores for years. I do not like the chewys or the candy coated versions. Fond childhood memories include going to the conventient store after church on sunday; my dad would get his sunday paper and Id get an icee and tart and tinys!

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