From 1972: Topps’ 250-Piece Bubble Gum Haunted House “Door-Knobber” Halloween Package!

CC_Topps 250 Count Halloween - TITLE PLATEb

While coming up with a vintage Halloween candy item to cover today, I recalled a fun piece of Topps bubble gum packaging that I picked up recently known as a “door-knobber”.  In the process of researching the origins of that package, I came across a few other neat items that I’m excited to share.

Before I get to the Haunted House pack, here’s a trade clipping from a couple years earlier that shows an award-winning piece of packaging that Topps created for the Halloween holiday in 1970:

Topps - Halloween Innovations Mr Pumpkin Jack O'Lantern 121-piece bubble gum poly bag package - trade clipping - August 1970

Topps – Halloween Mr Pumpkin Jack O’Lantern bubble gum package – trade clipping – August 1970

That Mr. Pumpkin package looks pretty awesome and it’s certainly a piece I’d love to track down for my collection one day.  Topps’ Mr. Pumpkin would go on to receive awards for packaging innovation and became an annual offering from the company.  In fact, it was still around when Topps introduced the Haunted House door-knobber pack two years later:

Topps - 250 count halloween door hang trade clipping - June 1972

Topps – 250 count halloween door hang trade clipping – June 1972

That clipping definitively dates the introduction of the door-knobber package to 1972.  And with that, let’s get to the actual package.  Here it is:

Topps - Halloween 250 piece bubble gum door hang package - 1972

Topps – Halloween 250 piece bubble gum Haunted House door-knobber package – 1972

As you’ve probably surmised by the “door-knobber” description, this bubble gum package was designed to be hung on the inside door knob of a consumer’s front door – most convenient for serving trick-or-treaters!  Here’s a close-up of the graphic showing the pack in use:

Topps - 250 Count Hallowee door-knobber close-up - 1972

Topps – 250 Count Halloween door-knobber close-up – 1972

I found one other piece of related information during my research on the Haunted House pack and it’s one that showcases a Bazooka gum product I had never come across before.  From the looks of it, Bazooka Bits appears similar to Mini Chiclets, both in packaging and style of gum.  These Bazooka Bits also came in a door-knobber pack style for Halloween:

Topps - Halloween Bazooka Bits Door-Knobber bubble gum poly bag package - trade clipping - August 1972

Topps – Halloween Bazooka Bits Door-Knobber bubble gum poly bag package – trade clipping – August 1972

Pretty fun stuff.  Those individual Bazooka Bits packs are yet another thing I’d like to add to my collection at some point.

And that’s everything that I have to share today on Topps’ 1972 Haunted House door-knobber pack.

See you next time!


Today’s post has been part of’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.

CC_Collecting Candy Halloween masthead 2013


About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s My Google Profile+
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2 comments on “From 1972: Topps’ 250-Piece Bubble Gum Haunted House “Door-Knobber” Halloween Package!

  1. AllHallowSteve on said:

    I’ve never seen this before and LOVE IT!
    Such a great idea that I’d love to see some of the candy companies of today, use.
    Thanks for posting!
    Great coverage this year (and last). Your Halloween candy coverage is my go-to all during the season.

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