New for 2013: Mike and Ike Vampire Variety joins Last Year’s Mummy’s Mix!

CC_MikeAndIke_VampireVariety_TITLE PLATE

Last year Just Born introduced a terrific Halloween seasonal edition of Mike and Ike called Mummy’s Mix, which quickly became one of my favorites for 2012.  And while that was a big hit, Just Born didn’t rest on their laurels as this year Mummy’s Mix has been joined by their all-new Halloween offering: Mike and Ike Vampire Variety!

Before I get to the Vampire Variety, I’d like to take another look at last year’s Mummy’s Mix and it’s redesign for 2013.  Here’s what last year’s Mummy’s Mix box looked like:

Just Born - Mike and Ike Mummy's Mix - Halloween candy box - October 2012

Just Born – Mike and Ike Mummy’s Mix – Halloween candy box – October 2012

That Mummy’s Mix box was issued during the 2012 “break-up” promotion, and when Mike and Ike reunited in early 2013, they came back together with a brand new logo style.  Following suit, the 2013 Mummy’s Mix box features that same new Mike and Ike reunion-style logo:

Just Born - Mike and Ike Mummy's Mix - Halloween 5 oz candy box - October 2013

Just Born – Mike and Ike Mummy’s Mix – Halloween 5 oz candy box – October 2013

So while it is only in its second year, the Mummy’s Mix seasonal release has produced two distinct box variations, the first of which only lasted one year.

I suspect that Mummy’s Mix will be a recurring Halloween seasonal for the next few years but you can never be sure.  The one thing I am certain of is that Just Born are taking their brands in some fun creative directions because this year they added a second Halloween Mike and Ike release to their assortment with 2013’s Vampire Variety:

Just Born - Mike and Ike Vampire Variety - Halloween 5 oz candy box - October 2013

Just Born – Mike and Ike Vampire Variety – Halloween 5 oz candy box – October 2013

How great is that one?  Gotta love vampires and mummies making their way onto Mike and Ike boxes as seasonal mascots.

Beyond the 5 oz theater box style, these have also been offered in large snack size multi-packs.  I snapped a photo of this one during one of my Halloween candy hunts:

Just Born - Mike and Ike - Vampire Variety & Mummy's Mix - 45 snack pack candy package - seen at Target - October 2013

Just Born – Mike and Ike – Vampire Variety & Mummy’s Mix – 45 snack pack candy package – seen at Target – October 2013

Here are examples of each of the snack packs:

Just Born - Mike and Ike Mummy's Mix - Halloween snack size candy package - October 2013

Just Born – Mike and Ike Mummy’s Mix – Halloween snack size candy package – October 2013

Just Born - Mike and Ike Vampire Variety - Halloween snack size candy package - October 2013

Just Born – Mike and Ike Vampire Variety – Halloween snack size candy package – October 2013

Mike and Ike Vampire Variety certainly makes my list as one of the best new introductions for the 2013 season.

And that’s everything on this great new Halloween release from Just Born.  See you next time!

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Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.

CC_Collecting Candy Halloween masthead 2013

 

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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2 Responses to New for 2013: Mike and Ike Vampire Variety joins Last Year’s Mummy’s Mix!

  1. Shawn Robare says:

    I kind of wish they’d make the mummy mix all white candy with mystery flavors to “unwrap”…

  2. Wish I liked the candy, cause the wrappers are cool!

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