Last year Just Born introduced a terrific Halloween seasonal edition of Mike and Ike called Mummy’s Mix, which quickly became one of my favorites for 2012. And while that was a big hit, Just Born didn’t rest on their laurels as this year Mummy’s Mix has been joined by their all-new Halloween offering: Mike and Ike Vampire Variety!
Before I get to the Vampire Variety, I’d like to take another look at last year’s Mummy’s Mix and it’s redesign for 2013. Here’s what last year’s Mummy’s Mix box looked like:
That Mummy’s Mix box was issued during the 2012 “break-up” promotion, and when Mike and Ike reunited in early 2013, they came back together with a brand new logo style. Following suit, the 2013 Mummy’s Mix box features that same new Mike and Ike reunion-style logo:
So while it is only in its second year, the Mummy’s Mix seasonal release has produced two distinct box variations, the first of which only lasted one year.
I suspect that Mummy’s Mix will be a recurring Halloween seasonal for the next few years but you can never be sure. The one thing I am certain of is that Just Born are taking their brands in some fun creative directions because this year they added a second Halloween Mike and Ike release to their assortment with 2013’s Vampire Variety:
How great is that one? Gotta love vampires and mummies making their way onto Mike and Ike boxes as seasonal mascots.
Beyond the 5 oz theater box style, these have also been offered in large snack size multi-packs. I snapped a photo of this one during one of my Halloween candy hunts:
Here are examples of each of the snack packs:
Mike and Ike Vampire Variety certainly makes my list as one of the best new introductions for the 2013 season.
And that’s everything on this great new Halloween release from Just Born. See you next time!
Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.