Willy Wonka is a huge brand name in the candy business today but it might be the 1980’s when the brand experienced its first golden age of success with new introductions like Nerds. The 80’s are also when non-Wonka products that had been around for a decade already were brought into the Willy Wonka family with Wacky Wafers, Bottle Caps, and Gobstoppers receiving full Wonka branding.
Today, I’m going to look at a promotional brochure that represents one of the early efforts to tie those formerly non-Wonka products together for the Halloween holiday and under the Willy Wonka brand.
The following brochure was released to the candy trade in 1984, with text focusing quite a lot on consumer recognition of the Willy Wonka character. As today’s title image already lets on, the brochure also features some terrific monster illustrations in and around the candy photos. Here it is:
Here are close-ups of the three main photos from the brochure:
While I don’t have any of these pieces, my pal Dan Goodsell does have one of the Gobstopper bags in his own collection:
I dig how these Halloween bags include a big illustration of the classic Willy Wonka mascot. It’s such great packaging and any of these Halloween bags are pieces I would love to add to my own collection some day.
And that’s everything for today’s Halloween post. See you next time!
Today’s post has been part of CollectingCandy.com’s 2013 Countdown to Halloween. To check out other sites celebrating Halloween all month long, check out the official CountdownToHalloween site.