It was just a month ago that I talked about the delightful Walgreens store-brand Nice! candy packaging, and today I get to follow-up on that coverage.
Starting this month, Walgreens has expanded the Nice! candy range beyond peg packs to include an assortment of theater-style boxed offerings. I picked up a dozen different examples last weekend and today I’d like to share them with you.
In line with the clean-but-fun Nice! designs I presented last month, these boxes each represent their contents in a fun, graphical way.
Here they are:
That’s all twelve of the boxes I’ve found so far, and it might be the entirety of the line at the moment.
“Private Label” or store brands have traditionally been a less-than-exciting affair, but more and more there is a trend for chains to create distinctive in-house designs for their private label packaging. The Nice! brand is a great example of this new trend so keep an eye out for them.
And that’s everything for today’s post. See you next time!
Final Note: During the 1960′s and 1970′s over in the United Kingdom, the Sainsbury’s grocery chain might have been the first to expand the concept of what could be done with store-branded packaging design. Clearly ahead-of-their-time, the Sainsbury’s in-house packages from that era are something wonderful to behold.
The history of Sainsbury’s in-house packaging is documented in the book Own Label by Jonny Trunk. If you’re into packaging, I highly recommend it: