Kit Kat’s earliest days are well-recorded. Created in the United Kingdom by the Rowntree company all the way back in 1935 as Rowntree’s Chocolate Crisp (officially branded as Kit Kat in 1937), it would eventually grow to become a worldwide confectionery phenomenon – one of the undisputed all-time great brands. Yet the story of Kit Kat in the United States (before its acquisition by Hershey in the early 1970’s) has long been shrouded in mystery, and it’s a tale I’ve spent years working to uncover.
Recently I made an exciting discovery that clarifies a big part in the pre-Hershey history of Kit Kat in the USA. Make the jump to check it out!