Wacky Wednesdays – Soggy Babies!

Welcome back to another edition of CollectingCandy.com’s Wacky Wednesdays!  This week, we’ll be looking at an entry from 1974’s Wacky Packages Series 7 — Soggy Babies.

A parody of Sugar Babies, Soggy Babies includes a fun little Wacky character illustration, and the character interacting with the candy (these are my favorite kinds).  Added to that, they make the interesting choice to do a take-off on the M&M’s slogan of the time by invoking “Melts in your mouth…and in your hand!”.   Here’s a close-up view of the sticker art:

Wacky Packages Series 7 – Soggy Babies – 1974

Throughout the 1970’s, Sugar Babies were produced by the confectionery division of Nabisco Foods, so packages included the familiar Nabisco corner logo (which became “Mushy” on the Wacky).  Here’s an early 70’s Sugar Babies pack from my collection that matches up with the Soggy Babies parody quite well:

Nabisco – Sugar Babies – Laugh ‘N Tell Series candy package – early 1970’s

As you can see, this pack wrapper is a pre-UPC era version, and happens to be from a series called “Laugh ‘N Tell”.  Laugh ‘N Tell, and several of the other Nabisco on-pack promotions from this time are some of the exceptions of American candy packaging that encouraged consumers to seek out and and collect them, as they were a “set of 24”.   I think that’s pretty cool.

And that’s everything I have to share for today’s edition of Wacky Wednesdays.  See you next time!

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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