Unless you’ve been living under a pop-culture rock, you are probably aware that Marvel Comics’ much-anticipated film, The Avengers, premieres today. I won’t be seeing it today, but I’ll likely take in the flick before the end of the weekend.
As a former Marvel Comics editor, I feel it’s appropriate to acknowledge this occasion with a related post. And it just so happens that there have been a few pieces of Avengers-related candy to collect, over the years.
Back in 1993, Warner-Lambert heralded the 30th Anniversary of the Avengers with an on-wrapper tie-in that allowed consumers to mail away for a special edition comic book. [Taking pause for a moment, it’s hard for me to believe that we are on the eve of the 50th Anniversary of this super-hero team, but when I look at the calendar, it doesn’t lie.]
The 1993 promotion ran across three brands, Charleston Chew, Sugar Daddy, and Sugar Babies. Here is an example of the Sugar Daddy wrapper:
For the 1993 promotion, the wrappers involved would feature one of a variety of Avengers on the back sides of the packages. For Sugar Babies, I have a number of examples.
Rather than show you each full wrapper, I isolated the variety of bios from the back sides of the different examples I have. Here’s the combined graphic:
That’s what I’ve got for vintage Avengers-related candy packaging. But that’s not everything I’ve got to share.
Marvel has developed a relationship with Hershey the last few years, so for The Avengers, we are getting a number of candy wrapper tie-ins. Here are a few of the ones I’ve tracked down thus far:
And that’s everything I’ve got so far on the current crop of Avengers-related candy tie-ins. I’m sure there are more out there, and I’m especially looking forward to finding wrappers or boxes with The Hulk on them. If you happen to see any that I haven’t caught yet, leave a comment.
See you back here over the weekend, with more candy fun!