Climbing out of the deep archives again for today’s entry into the Countdown, we’re going to reach back over four decades. Taking a look at a 1973 Halloween candy sales brochure from the Curtiss Candy Company, best known for their Baby Ruth and Butterfinger bars (now produced by Nestle), I think you’re really going to dig it. Make the jump to check it out.
The following over-sized brochure was created primarily for candy salesmen and distributors so most consumers would have never seen it. Yet today, it stands as a wonderful artifact and another rare glimpse into our shared confectionery past. CollectingCandy.com is the only place you’ll find this stuff, so without further ado, lets get to it!
The brochure was designed with overlapping pages that would flip up to reveal single tall presentations of promotional product lines.
I love the Baby Ruth and Butterfinger Jrs. packages shown on that page, and while I don’t have any of those snazzy multi-packs in my archives, I do have a set of the Junior bar wrappers themselves:
Love the Saf-T-Pop multipack shown on that page:
Curtiss Chewees and Choco Logs are two delightfully-named products that I thought deserved to be highlighted:
How great is that Halloween candy shopping scene?
The back inside and outer cover wrap up the brochure with a product ordering table along with some handwritten notes that a distributor or salesman must have made those many years ago.
That’s the end of the brochure and that’s everything I’ve got to share on it. It’s a piece I’m so happy to have uncovered and so thrilled to be able to share today for the Countdown. I hope you’ve enjoyed the look.
See you next time!
Today’s post has been part of CollectingCandy.com’s 2016 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site. For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.
I love these catalogs so much! Thank you for posting them!
Thanks for always enjoying them. They’re always challenging to track down but so cool when I do. I suspect that for many of the things pictured, this is the only chance any of us will have to see them.
No one offers us a window into the historical world of candy Like Jason Liebig!