M&M/Mars’ 2001 Valentine’s Candy Sales Catalog!

CC_Valentine's Mars 2001 catalog TITLE PLATE

Happy Valentine’s Day!  Marking the holiday today, I will be sharing an M&M/Mars Valentine’s sales catalog from fifteen years ago.  Make the jump to check it out.

When considering the history of confectionery packaging and branding, one of the things that is fascinating to look back upon are industry sales materials.  These are the kinds of brochures, flyers and catalogs that retail customers would likely have never seen.   Rather, these would have been used to sell to store owners, wholesalers and the like.  The reason that they’re so interesting is that they often feature product photos that cannot be found anywhere else, as well as featuring imagery of store displays and related point-of-purchase decorations and materials.  That is certainly the case with today’s subject.

So without any further introduction, let’s get to the catalog:

M&M-Mars - Valentine's Day 2001 product catalog Page 0001

M&M-Mars – Valentine’s Day 2001 product catalog Page 0001

M&M-Mars - Valentine's Day 2001 product catalog Page 0002

M&M-Mars – Valentine’s Day 2001 product catalog Page 0002

M&M-Mars - Valentine's Day 2001 product catalog Page 0003

M&M-Mars – Valentine’s Day 2001 product catalog Page 0003

M&M-Mars - Valentine's Day 2001 product catalog Page 0004

M&M-Mars – Valentine’s Day 2001 product catalog Page 0004

M&M-Mars - Valentine's Day 2001 product catalog Page 0005

M&M-Mars – Valentine’s Day 2001 product catalog Page 0005

M&M-Mars - Valentine's Day 2001 product catalog Page 0006

M&M-Mars – Valentine’s Day 2001 product catalog Page 0006

I actually have one of the pieces from that page in my archives.  Here’s a closer look at the image and what I’ve got:

M&M-Mars - Valentine's Day 2001 product catalog Page 0006 - Close-up

M&M-Mars – Valentine’s Day 2001 product catalog Page 0006 – Close-up

Mars - M&M's Minis Valentine Heart - 0.93oz Valentine's candy box - 2001

Mars – M&M’s Minis Valentine Heart – 0.93oz Valentine’s candy box – 2001

CC_Mars - M&M's Minis Valentine Heart - inner foil wrapper - 2001

Mars – M&M’s Minis Valentine Heart – inner foil wrapper – 2001

M&M-Mars - Valentine's Day 2001 product catalog Page 0011

M&M-Mars – Valentine’s Day 2001 product catalog Page 0011

M&M-Mars - Valentine's Day 2001 product catalog Page 0012

M&M-Mars – Valentine’s Day 2001 product catalog Page 0012

M&M-Mars - Valentine's Day 2001 product catalog Page 0013

M&M-Mars – Valentine’s Day 2001 product catalog Page 0013

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M&M-Mars – Valentine’s Day 2001 product catalog Page 0014

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M&M-Mars – Valentine’s Day 2001 product catalog Page 0015

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M&M-Mars – Valentine’s Day 2001 product catalog Page 0016

M&M-Mars - Valentine's Day 2001 product catalog Page 0017

M&M-Mars – Valentine’s Day 2001 product catalog Page 0017

M&M-Mars - Valentine's Day 2001 product catalog Page 0018

M&M-Mars – Valentine’s Day 2001 product catalog Page 0018

M&M-Mars - Valentine's Day 2001 product catalog Page 0019

M&M-Mars – Valentine’s Day 2001 product catalog Page 0019

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M&M-Mars – Valentine’s Day 2001 product catalog Page 0020

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M&M-Mars – Valentine’s Day 2001 product catalog Page 0021

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M&M-Mars – Valentine’s Day 2001 product catalog Page 0022

M&M-Mars - Valentine's Day 2001 product catalog Page 0023

M&M-Mars – Valentine’s Day 2001 product catalog Page 0023

M&M-Mars - Valentine's Day 2001 product catalog Page 0024

M&M-Mars – Valentine’s Day 2001 product catalog Page 0024

And that’s everything, the full 24-page catalog.  Hope you’ve enjoyed the look back into a part of Valentine’s candy sales history.

Once again I’d like to wish everyone a Happy Valentine’s Day and I’ll see you next time!

CC_Mars Valentines 2001 CLOSING IMAGE

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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