Christmas Countdown: New Nestle Crunch Peanuts for 2014!

CC_Nestle Crunch Peanuts TITLE PLATE

Kicking off our Christmas Countdown today, I’ll be showcasing the return of the Peanuts gang to some mainstream confectionery holiday offerings.

I should mention that the Peanuts characters have already been featured on a series of seasonal releases from Russell Stovers – a fact I highlighted during the Christmas season last year.  But this is the first time that the characters have appeared with one of the bigger confectionery brands in some time.  So make the jump to check out the Peanuts gang’s Nestle Crunch holiday celebration!

Though it’s been some time since the Peanuts characters were licensed for use on any of the big brands, this is certainly not the first time.  One that comes quickly to mind was way back in 1986, when the Nabisco company debuted a Snoopy promotion across its confectionery lineup.

Nabisco - Halloween Snoopy Peanuts promotional trade ad - June 1986

Nabisco – Snoopy Peanuts promotional trade ad – June 1986

Nabisco - Snoopy Peanuts promotional trade ad - June 1986 - Close-up

Nabisco – Snoopy Peanuts promotional trade ad – June 1986 – Close-up

It’s always fun to see the Peanuts characters being paired up with great brands.  And that’s certainly the case with Nestle Crunch this year.  So without further ado, here’s are the Nestle Crunch Peanuts items I picked up for the 2014 holiday season:

Nestle - Crunch - Peanuts Charlie Brown and Tree - 2.75 oz Christmas chocolate bar box package - November 2014

Nestle – Crunch – Peanuts Charlie Brown and Tree – 2.75 oz Christmas chocolate bar box package – November 2014

Nestle - Crunch - Peanuts Snoopy house - 2.75 oz Christmas chocolate bar box package - November 2014

Nestle – Crunch – Peanuts Snoopy house – 2.75 oz Christmas chocolate bar box package – November 2014

Nestle - Crunch - Peanuts Snoopy Woodstock - 2.75 oz Christmas chocolate bar box package - November 2014

Nestle – Crunch – Peanuts Snoopy Woodstock – 2.75 oz Christmas chocolate bar box package – November 2014

Each of those boxes contained a share-size Nestle Crunch bar.  Also, each outer box featured the following graphics underneath the opening flap:

Nestle - Crunch - Peanuts Charlie chocolate bar box interior graphics open flap - November 2014

Nestle – Crunch – Peanuts Charlie chocolate bar box interior graphics open flap – November 2014

Beyond that set of three gift box chocolate bars, the Peanuts characters also appear on Nestle’s Crunch Holiday Jingles and their Nestle Crunch Minis packaging.

Nestle - Crunch Jingles - Bell-Shaped Chocolates - Peanuts Charlie Brown - 10oz Christmas candy package - November 2014

Nestle – Crunch Jingles – Bell-Shaped Chocolates – Peanuts Charlie Brown – 10oz Christmas candy package – November 2014

Here are the individual foil wrappers for the Jingles – they feature the Peanuts characters as well:

Nestle - Crunch Jingles - Bell-Shaped Chocolates - Peanuts Charlie Brown - individual foil wrappers - November 2014

Nestle – Crunch Jingles – Bell-Shaped Chocolates – Peanuts Charlie Brown – individual foil wrappers – November 2014

Nestle - Crunch Minis - Peanuts - 10oz Christmas candy multi-package - November 2014

Nestle – Crunch Minis – Peanuts – 10oz Christmas candy multi-package – November 2014

Nestle - Crunch Minis - Charlie Brown - mini candy wrapper package - November 2014

Nestle – Crunch Minis – Charlie Brown – mini candy wrapper package – November 2014

Nestle - Crunch Minis - Snoopy - mini candy wrapper package - November 2014

Nestle – Crunch Minis – Snoopy – mini candy wrapper package – November 2014

I think those are all quite fun.  It might be just old-fashioned licensing/marketing, but seeing those characters on a classic product like Nestle Crunch makes it hard for me to resist picking them up.

And that’s everything I’ve got to share on these.  I’m doing a bit of holiday traveling today, so I’m keeping it short.  But I hope to make my Christmas Countdown posts line-up with the 12 Days of Christmas.  Not sure if I’ll be able to get a post up for all twelve days, but I’ll try.

For now I’m off!  See you next time!

CC_Nestle Crunch Peanuts CLOSING IMAGE

About Jason Liebig

A New York City based writer, editor and sometimes actor. After spending much of the 1990′s in the comic book business helping tell the stories of Marvel Comics’ X-Men as series editor, he has since split his time between developing his own entertainment properties while still consulting and working on others. Having been described as “the Indiana Jones of lost and forgotten candy”, Jason is one of the country’s premier candy collectors and historians with his discoveries appearing in countless blogs, magazines, newspaper articles, and books. Always happy to share his knowledge and unique perspectives on this colorful part of our popular culture, Jason has consulted with New York’s Museum of Food and Drink and has also been a featured guest on Food Network’s Heavyweights, France’s M6 Capital, and New York’s TheActionRoom.com. My Google Profile+
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2 Responses to Christmas Countdown: New Nestle Crunch Peanuts for 2014!

  1. Darryl Heine says:

    I hope Nestle does a Peanuts related promotion next year (For its candy bars and maybe its Nesquik chocolate drink line) to tie in with the November 2015 release of The Peanuts Movie.

  2. Pingback: Valentine’s Day 2015 gets Snoopy with Nestle Crunch! | CollectingCandy.com

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