Big League Chew bubblegum first hit the market back in 1980 and at the time, came in only a single flavor. Since then, quite a number of flavor extensions have been released with a few of them becoming part of a long-reigning standard Big League Chew assortment like grape and watermelon. Still other flavors have seen their glory days pass them by and been put into retirement.
Today, I’m happy to report that two previously-retired Big League Chew flavors have made a triumphant return in 2014: Slammin’ Strawberry and Curveball Cotton Candy!
Both Big League Chew Slammin’ Strawberry and Curveball Cotton Candy were most recently on store shelves about a decade ago. Since that time we can assume they’ve been enjoying a relaxed retirement full of career recollections. So before we get to their triumphant return, let’s take a look at the origins of Big League Chew Strawberry and Cotton Candy flavors.
Big League Chew Strawberry was actually one of the very first BLC flavor spinoffs. It joined Original and Grape as one of the early 1980’s flavors, and featured a package with a Bill Mayer-illustrated mascot:
Big League Chew Curveball Cotton Candy on the other hand didn’t make it’s first appearance until much later – most likely right around 1999-2001. Unfortunately, I don’t have an original Curveball Cotton Candy Big League Chew package in my collection, but I did find this image in my archives.
Since taking over the Big League Chew license from Wrigley, Ford Gum has been pretty creative, releasing a number of fun product extensions like bubblegum pops and bubblegum balls. Even so, I was still surprised when I came across these out-of-retirement flavors. Though it initially caused me to do a double-take, I was pleasantly surprised when I looked down and saw this staring back at me:
Here are scans of the two packs:
The main package artwork for Slammin’ Strawberry and Curveball Cotton Candy has not changed from the versions that were on shelves a decade ago, but the rest of the design has been brought up-to-date with current Big League Chew packaging. Most notable is the addition of the “Official Bubble Gum of Ripken Baseball” across the top — an indication of Big League Chew’s association with Cal Ripken’s youth baseball enterprise.
It’s pretty awesome to see these two flavors come out of retirement. And who knows, with any luck we’ll eventually get to see even more forgotten flavors (or new ones) make the Big League Chew scene. Here’s hoping!
For those keeping score, this brings the variety of currently-available Big League Chew flavors to a total of six! Here’s the standard four:
That’s everything for today’s post and the return of these two retired Big League Chew flavors. See you next time!