One of the Halloween confectionery releases I’ve come to be keenly interested in each year are Snickers Pumpkins. This is partially due to them being a holiday release of a classic popular brand, but it’s also due to their receiving rapidly evolving packaging designs in the last few years. So make the jump to check out Snickers’ ever-evolving Halloween Pumpkins!
The earliest example Snickers Pumpkin I have in my collection is from the 2011 era and features a two-color “pumpkin” logo:
[Note: One subtle detail to note is that on the earliest wrapper I’m showing today, the illustrated Jack-O-Lantern features a ® registered trademark indication, but the later wrappers simply feature the ™ or “trademark filed” indication. I wonder if the packaging designer initially jumped the gun and used the registered mark when it actually had not received that designation yet?]
In 2012, Snickers Pumpkins 2-to-Go would get an upgraded look with a single-color “pumpkin” logo:
The following year, the packaging design for 2-to-Go would remain mostly the same, excepting for the change to TM and the front-of-pack calorie indication, now listing the calories for the entire contents, rather than just the per-serving calories:
Here’s the 2013 single pack:
In 2013, Snickers Peanut Butter also got the Halloween Pumpkin treatment in both sizes:
For Halloween this year, Snickers Pumpkins have returned yet again with a tweaked look. The package background color has changed from black to the standard Snickers-brown and the “pumpkin” logo has been given a much slicker look:
I’ve found that seasonal packaging tends to stay the same for at least a few years in a row without getting refreshed, but in the case of Snickers Pumpkins it’s been a rapid evolution of changing package designs.
Though Snickers Peanut Butter Pumpkins were a welcome addition for 2013, I don’t believe they were brought back for 2014 (at least I never came across any this year). Instead, the newest addition to the Snickers family, Snickers Bites, got a Halloween-themed package:
I was surprised but delighted to see Snickers Bites get the Halloween treatment this year as I think it makes for a great addition to the Halloween landscape.
And that’s everything I’ve got to share on Snickers ever-evolving Halloween Pumpkins. See you next time!
Today’s post has been part of CollectingCandy.com’s 2014 Countdown to Halloween. To check out other sites celebrating Halloween all month long, visit the official CountdownToHalloween site. For more of CollectingCandy.com’s CountdownToHalloween posts, just click here.